Upcoming events

    • April 25, 2024
    • July 19, 2024
    • 11:59 PM
    Register


    Submit your Cases by July 19th, 2024


    SMCC is excited to celebrate top tier properties, brands, and agencies for their influential work throughout the year at the 2024 SMAs! Submit your work today for the opportunity to take home top honours at the Awards. 

    Please click here for the full list of Categories and Criteria for the 2024 SMAs. 

    Not ready to compile your case study just yet? Purchase your case submission now and submit at the deadline!

    • Submission Deadline:  Friday, July 19, 2024 at 11:59 PM EST.
    • Early Bird Case Submission Fee: $250.00 (available from April 23 - June 23)
    • Regular Case Submission Fee: $400.00 (available from June 23 - July 19)
    • *One (1) submission fee per case submission per category. If submitting multiple case submissions, please add additional categories to your cart.  
    Once you complete your submission payment, you will receive registration access to the 2024 Sponsorship Marketing Awards submission platform. 

    Payment must be received in order for your case submission to be considered for a 2024 Sponsorship Marketing Award.

    If you have any questions - please contact the SMCC office.

    • May 07, 2024
    • 3:00 PM - 5:00 PM (MDT)
    • WinSport - 88 Canada Olympic Rd SW, Calgary, AB T3B 5R5
    • 0
    Join waitlist



    This event is sold out! Please join the waitlist if you are

    interested in attending.


    Want to grow your sponsorship audience? Try adding a social purpose component!


    This interactive and engaging session will stock your sponsorship toolkit with useful tips, tricks and insights from recognized leaders in the sector. Increase your knowledge of social purpose, expand your understanding of why brands are looking for properties that incorporate social purpose and, most importantly, take away a few tips and tricks to elevate your sponsorship game! And, following the session, join us as we collectively cheer on Team Canada at the Canada vs. Czechia – Para Hockey World Championship Game, ticket is included with registration.


    Date: Tuesday, May 7th, 2024

    Venue: WinSport - 88 Canada Olympic Rd SW, Calgary, AB T3B 5R5

    Time: 

    • 3:00 – 5:00 PM (Education Panel/Meal/Networking)
    • 5:00 PM (Canada vs. Czechia – Para Hockey World Championship Game, ticket Included with Registration)

    Cost: 

    • FREE for SMCC Members (bring a friend for no additional cost - guest must be registered with the SMCC office)
    • $30 for Non-Members

    Non Members Can:

    • Pay to attend
    • Time Sensitive Offer for new members - for a limited time, can use their fee towards a SMCC Annual Membership. 
    • Come with a SMCC active member for FREE! – New to SMCC and want to learn more?  Come with a member and join us at no cost ( guest must be registered with the SMCC office)
    • May 29, 2024
    • 8:00 AM - 10:30 AM
    • Real Sports Bar, 15 York Street, Toronto
    Register


    "How I Got Here," an insightful breakfast forum where sponsorship marketing professionals will share captivating stories of triumph, setbacks, and pivotal moments that define their careers. From overcoming challenges to seizing opportunities, our speakers will reveal their personal journeys, career insights, and advice, promising to enlighten and inspire attendees.

    For Market Watch, we will be joined by a leader and pioneer in sport business who will share insights on how our industry is evolving, the pathway that students and new grads are taking to enter our industry and how education within our industry has advanced.  

    Whether you're a seasoned professional seeking fresh perspectives or an aspiring marketer eager to learn from the best, this event is a must-attend in the ever-evolving world of sponsorship marketing.


      Date: Wednesday, May 29, 2024

      Time: 8:00 AM - 10:30 AM 

      • 8:00 AM - 8:30 AM - Check-In & Networking (Light Breakfast will be provided)
      • 8:30 AM - 9:30 AM - Forum 
      • 9:30 AM - 10:00 AM - Networking

      Location: Real Sports Bar - 15 York St, Toronto  

      Ticket Price:

      • Members: Free!
      • Non members: $50
      • Student: $25


      The SMCC launched our +1 initiative in October, and we invite SMCC members once again to bring a colleague or friend to our Breakfast Forum for free to allow them to experience firsthand the vibrant and enriching atmosphere we offer! 

      We believe that sharing the SMCC experience with friends can be a powerful way to showcase the value of our community, and this initiative underscores our commitment to creating an inclusive and welcoming environment. So, go ahead and invite a friend to join you at our next event, and let's make the SMCC community even stronger!

      Members can register for the event as usual, and add a guest to their registration. If you have any questions, please contact the SMCC Office for support.


      SMCC is committed to an inclusive environment in all its activities and welcomes members, non-members, volunteers and partners regardless of their race, colour, gender identity, religion, nationality, ancestry, citizenship, physical abilities, age and sexual orientation.

      • September 19, 2024
      • 6:00 PM - 10:30 PM
      • Ricarda's
      • 300
      Register



      Event Date: Thursday, September 19, 2024

      Event Time: 6:00pm - 10:30pm 

      Event Location: The Atrium at Ricarda's


      Event Details:

      Launched in 2000 to recognize sponsorship marketing excellence, the Sponsorship Marketing Awards (SMAs) have become a cornerstone of the Sponsorship Marketing Council Canada (SMCC) and an anticipated event in the Canadian marketing calendar. The SMAs recognize and reward the work of properties, brands, and agencies that have maximized the return on their investments in sponsorship marketing.

      We’re so excited to host this year's SMAs at Ricarda's in Toronto Thursday, September 19, with a virtual option for our markets and attendees across Canada to enjoy. Early bird ticket sales are now open until Wednesday, July 31, 2024 so get your ticket today and celebrate all the great achievements in 2023 sponsorship and marketing endeavours.. 


      Toronto


      Early Bird (Wednesday, May 1 - Wednesday, July 31, 2024)

      • Member: $275
      • Non-member: $350


      General (Thursday, August 1 - Thursday, September 19, 2024)

      • Member: $350
      • Non-member: $425

      If you have any questions or concerns regarding the registration process or case submissions, please don't hesitate to contact us. We hope to see you at the Sponsorship Marketing Awards and look forward to celebrating with you!

      SMCC is committed to an inclusive environment in all its activities and welcomes members, non-members, volunteers and partners regardless of their race, colour, gender identity, religion, nationality, ancestry, citizenship, physical abilities, age and sexual orientation. 

      Date de l'événement: 19 septembre 2024

      Heure de l'évènement: 18h00 - 22h30

      Lieu de l'événement : L'Atrium chez Ricarda


      Détails de l'évènement:

      Lancés en 2000 afin de souligner l’excellence dans l’industrie, les Prix de la commandite sont devenus la pierre angulaire du Conseil canadien sur la commandite (CCC) et un événement annuel très attendu de tous les membres du milieu. Les Prix de la commandite récompensent les propriétés, marques et agence qui ont maximisé leurs investissements en commandites au moyen de stratégies novatrices.


      Nous sommes ravis d'organiser les Prix de la commandite de cette année au Ricarda's de Toronto le jeudi 19 septembre, avec une option virtuelle pour nos marchés et nos participants à travers le Canada. La vente de billets à tarif préférentiel est ouverte jusqu'au mercredi 31 juillet 2024. Procurez-vous votre billet dès aujourd'hui et célébrez toutes les grandes réalisations de 2023 en matière de parrainage et de marketing.

      Toronto

      Réservations anticipées (mercredi 1er mai - mercredi 31 juillet 2024)

      Membres : $275.00 

      Non-membres : $350.00


      Général (jeudi 1er août - jeudi 19 septembre 2024)

      Membres : $350.00

      Non-membres : $425.00


      Si vous avez des questions à propos de l’inscription ou de la soumission des candidatures, n’hésitez pas à nous contacter. Nous espérons vous retrouver lors des Prix de la commandite et nous nous réjouissons à l’idée de faire la fête avec vous!

      Le CCC s’engage à assurer un environnement inclusif dans toutes ses activités et accueille les membres, non-membres, bénévoles et partenaires quelque soit leur race, leur couleur, leur identité de genre, leur religion, leur nationalité, l’ascendance, leur citoyenneté, leurs capacités physiques, leur âge ou leur orientation sexuelle.

    Past events

    April 24, 2024 April Breakfast Forum - Case Studies in Alternative Types of Sponsorships
    March 27, 2024 March Breakfast Forum - Navigating the next wave of growth for Women’s Sport
    March 08, 2024 2024 SMCC Activate! Mentorship Program
    February 28, 2024 February Breakfast Forum - Black Focused Partnerships & Properties in Canada's Sponsorship Industry
    February 22, 2024 Launch, Leverage, and Lead. What’s “In” and “Out” for Corporate Sponsorship and Investment for Women in Sport in 2024
    February 08, 2024 SMCC Calgary Events: February Mixer
    January 31, 2024 We’re (finally) Getting Smarter: the 17th Annual Canadian Sponsorship Landscape Study
    December 08, 2023 SMCC Vancouver Cocktails, Conversations... and S'MORES
    December 07, 2023 SMCC Calgary Holiday Social
    November 30, 2023 SMCC Annual General Meeting
    November 29, 2023 November Breakfast Forum - The Rise of the Co-Branded Era: Uniting Sports and Pop Culture for Success
    October 25, 2023 October Breakfast Forum- Rhythms of Success: Unleashing the Potential of Partnerships in Music
    September 21, 2023 2023 Vancouver Sponsorship Marketing Awards
    September 21, 2023 Prix de la commandites 2023
    September 21, 2023 2023 Toronto Sponsorship Marketing Awards
    August 23, 2023 SMCC August Breakfast Forum: Navigating Challenges: What You Learn When Stuff Goes Wrong
    July 20, 2023 Summer Social Event presented by CMA and SMCC
    June 21, 2023 Going for Gold: Maximizing Brand Visibility in Olympic Advertising - A Canadian Perspective
    May 25, 2023 SMCC Vancouver Events: Evolution of Cause and Sponsorship for Brands and Non-Profits
    May 25, 2023 SMCC May Breakfast Forum -Be it resolved… Sponsoring a cause just hits different.
    April 27, 2023 SMCC Calgary Events: Superheroes of Sponsorship
    April 24, 2023 Activate! Mentorship Program
    April 19, 2023 SMCC April Breakfast Forum - Examining The Sales Process / Do's and Dont's of Sponsorship Sales
    April 04, 2023 2023 Sponsorship Marketing Awards - Case Submissions
    March 22, 2023 SMCC March Breakfast Forum – Delivering Once-In-A-Lifetime B2B Customer Experiences Through Sponsorship
    February 22, 2023 SMCC February Breakfast Forum – The Changing Face of Canada - A Cultural Approach to Sponsorship
    February 15, 2023 2023 SMCC Activate! Mentorship Program
    January 18, 2023 SMCC January Breakfast Forum – 16th Annual Canadian Sponsorship Landscape Study: Learning and Expert Input
    January 12, 2023 SMCC Calgary Events: In with the Añejo & Out with Nueva
    December 15, 2022 SMCC Vancouver Cocktails, Conversations & a Concert
    December 15, 2022 SMCC Holiday Party
    December 07, 2022 SMCC December Breakfast Forum - Global Partnership Leaders
    November 30, 2022 SMCC Annual General Meeting
    October 19, 2022 10 Brands Living Their Purpose Through Sponsorship
    September 07, 2022 2022 Sponsorship Marketing Awards VANCOUVER!
    September 07, 2022 Prix de la commandites 2022 - Montréal
    September 07, 2022 2022 Sponsorship Marketing Awards
    August 24, 2022 Sports Betting in Canada – From Legalization to Proliferation
    July 20, 2022 Summer Social Event presented by CMA and SMCC
    July 12, 2022 SMCC Stampede Event
    June 22, 2022 SMCC Vancouver Events: Summer Social
    June 22, 2022 SMCC June Breakfast Forum: Influencers and Ambassadors: How to find the right voice to bring your brand to life
    May 31, 2022 SMCC Spring Social
    May 18, 2022 SMCC Calgary Spring Social – Back in Person!
    May 18, 2022 SMCC May Breakfast Forum: How the Sponsorship Industry is Maintaining and Sustaining DE&I Initiatives
    May 17, 2022 SMCC Vancouver Events & Reconciliation: What Indigenous Led Truly Means
    April 20, 2022 SMCC Webinar Series: Entering the Metaverse
    April 01, 2022 Activate! Mentorship Program
    March 23, 2022 SMCC Webinar Series - Rising Tides: The Evolving Opportunity of Women’s Sports
    February 23, 2022 SMCC Webinar Series: Health & Wellness Sponsorships in the age of COVID
    February 01, 2022 2022 SMCC Activate! Mentorship Program
    January 26, 2022 SMCC Webinar Series: A year in review and the year ahead: what we learned and what we need to do
    December 17, 2021 SMCC Vancouver Cocktails & Conversations
    December 15, 2021 Purpose-driven partnerships: How does Cause get the spotlight when everything seems purpose driven?
    November 25, 2021 SMCC Annual General Meeting with Special Guest Neil Pasricha
    October 27, 2021 SMCC October Webinar: Postponement to the Podium: how the Olympic and Paralympic community adjusted under extraordinary circumstances
    September 23, 2021 2021 SMAs
    August 18, 2021 SMCC August Webinar: Sustainability, Sponsorship & the Climate Pledge Arena
    July 15, 2021 SMCC July Summer Social
    June 24, 2021 SMCC YVR Webinar: The Return of LIVE: Evolving Festivals’ Sponsorship Marketing Approaches
    June 16, 2021 SMCC June Webinar: How Live Entertainment Will Return Stronger Than Ever
    May 27, 2021 Comment positionner vos marques lors des événements numériques ?
    May 12, 2021 Leading Corporate Change Through Diversity & Inclusion
    April 29, 2021 SMCC YVR Webinar Series: Clubhouse 101
    April 14, 2021 SMCC Webinar Series: Much Ado About Data
    March 25, 2021 Le CF Montréal; enjeux et défis d’un rebranding
    March 24, 2021 The Psychology of Sponsorship
    February 24, 2021 Moving Forward into the Next Normal
    February 18, 2021 L’activation de marque à l’heure du digital : quelles options pour les annonceurs et leur partenaires stratégiques?
    January 28, 2021 10 Positive Things in Canadian Sponsorship in 2020: Takeaways from the 14th Annual Canadian Sponsorship Landscape Study & Expert Input
    December 10, 2020 SMCC VANCOUVER WEBINAR - SMCC CHEERS TO 2020 WITH CAMERON HUGHES
    October 28, 2020 SMCC Webinar - October 28, 2020
    October 15, 2020 SMCC Vancouver - Webinar - October 15, 2020
    August 19, 2020 SMCC - Webinar - August 19, 2020
    July 22, 2020 SMCC - Webinar - July 22, 2020
    June 24, 2020 SMCC - Webinar - June 24, 2020
    May 13, 2020 SMCC - Webinar - May 13, 2020
    January 22, 2020 SMCC Toronto - Breakfast Forum - January 22, 2020
    July 30, 2019 SMCC Vancouver - Education Event - July 30, 2019
    May 08, 2019 SMCC Toronto - Breakfast Forum - May 8, 2019
    April 04, 2018 SMCC Toronto - Breakfast Forum - April 4th, 2018
    December 14, 2016 SMCC Toronto - Breakfast Forum - December 14th
    November 16, 2016 SMCC Toronto - Breakfast Forum - November 16th
    October 26, 2016 SMCC Toronto - Breakfast Forum - October 26th
    September 21, 2016 SMCC Toronto - Breakfast Forum - September 21st
    July 07, 2016 Past SMCC Vancouver July Education Event – July 7, 2016 – Fort McMurray and Corporate Canada
    June 22, 2016 Past SMCC Montreal June Networking Event – June 22, 2016 – La Ronde
    June 15, 2016 Past SMCC Toronto Breakfast Forum – June 15, 2016 – Big Events
    June 06, 2016 Past SMCC Toronto Summer Social – July 6, 2016
    May 25, 2016 Past SMCC Vancouver May Education Event – May 25, 2016 – The Evolution of Golf and Sponsorship
    May 03, 2016 Past SMCC Calgary Speed Networking Event - May 3, 2016
    April 27, 2016 2016 Sponsorship Marketing Awards - April 27, 2016
    April 21, 2016 Past SMCC Montreal Cocktail Reception - April 21, 2016
    April 20, 2016 Past SMCC Toronto Breakfast Forum - April 20, 2016 - The Modern Economy: How Tech Brands are Disrupting the Sponsorship Industry
    March 30, 2016 Past SMCC Toronto Breakfast Forum - March 30, 2016 - The Changing Face of Sponsorship: Attracting & Engaging Multicultural Customers
    March 09, 2016 Past SMCC Calgary Education Event - March 9, 2016 - Culture, CARE and Collaboration: An inside look at Community Investment and Sponsorship at WestJet
    February 25, 2016 Past SMCC Vancouver Engage Conference - February 25, 2016
    February 23, 2016 Past SMCC Montreal Breakfast Forum - February 23, 2016
    February 18, 2016 Past SMCC Toronto Breakfast Forum - February 17, 2016 - Embracing Sponsorship ROI
    February 04, 2016 Past SMCC Vancouver Education Event - February 4, 2016 - Sponsorship and the Arts
    January 20, 2016 Past SMCC Toronto Breakfast Forum - January 20, 2016 - What's Hot, What's Not: Sponsorship Forecast 2016
    December 15, 2015 Past SMCC Toronto Breakfast Forum - December 15, 2015 - The NBA All-Star Game: Leveraging a Pop Culture Behemoth
    November 18, 2015 Past SMCC Toronto Breakfast Forum - November 18, 2015: Interactivity & Technology
    October 21, 2015 Past SMCC Toronto Breakfast Forum - October 21, 2015: Music & Brand Partnerships
    September 24, 2015 Past 2nd Annual SMCC Rock, Paper, Scissors Tournament - September 24, 2015
    September 24, 2015 Past SMCC Calgary Education Event - September 24, 2015: The Art of Negotiation: Winning at the Game
    September 23, 2015 Past SMCC Toronto Breakfast Forum - September 23, 2015: Cause & Sponsorship
    August 12, 2015 Past SMCC Summer Social - August 12, 2015: Toronto Blue Jays vs. Oakland A's
    July 22, 2015 Past SMCC Vancouver Education Event - July 22, 2015: FIFA Women's World Cup Canada 2015: Who Won the Sponsorship Game?
    July 22, 2015 Past SMCC Fundamentals of Sponsorship Marketing Course - June 22 - 23, 2015
    July 07, 2015 Past SMCC Calgary Event - July 7, 2015: Calgary Stampede Networking Event with Client Relationship Panel Discussion
    June 17, 2015 Past SMCC Breakfast Forum - June 17, 2015: Hollywood & Sponsorships
    May 28, 2015 Past SMCC Calgary Education Event - May 28, 2015: Building and Leading Teams for High Performance to Achieve Sponsorship Goals – Presented by Partnership Group – Sponsorship Specialists™
    May 27, 2015 Past SMCC Vancouver Networking Event - May 27, 2015: 1st Anniversary Celebration
    May 20, 2015 Past SMCC Breakfast Forum - May 20, 2015: The Home Field Advantage: 2015 Pan Am Games
    April 29, 2015 Past SMCC Sponsorship Marketing Awards & Conference - April 29, 2015: Amplify: Bolder, Braver, Better
    February 26, 2015 Past SMCC Vancouver Event - February 26, 2015: A Tangible Example of Success in Cause Marketing
    February 18, 2015 Past SMCC Breakfast Forum - February 18, 2015: Going Viral: Branded Content & Sponsorship
    January 28, 2015 Past SMCC Breakfast Forum - January 28, 2015: What's Hot, What's Not: Sponsorship Forecast 2015
    January 28, 2015 Past SMCC Vancouver Event - January 28, 2015: Winter Social
    January 20, 2015 Past SMCC Calgary Event - January 20, 2015: All Access Pass to WinSport
    November 27, 2014 Past SMCC Vancouver Event - November 27, 2014: Vancouver Grey Cup Education Event & Concert
    November 20, 2014 Past SMCC Calgary Event - November 20, 2014: 2014 Sponsorship Year in Review and What to Expect in 2015
    September 30, 2014 Past SMCC Vancouver September Education Event - September 30, 2014: Leveraging Festival Partnerships
    September 24, 2014 Past SMCC Calgary Event - September 24, 2014: Sport Tourism Fueled by Sponsorship
    September 14, 2014 Past SMCC Breakfast Forum - September 10, 2014: Research Secrets - The Why & How Behind Sponsorship
    June 25, 2014 Past SMCC Breakfast Forum - June 25, 2014: For Your Eyes Only 2: 50 Shades of Sponsorship Sales
    May 28, 2014 Past SMCC Breakfast Forum - May 28: "Glocal" - Leveraging the World's Beautiful Game to Maximize Local Engagement
    March 26, 2014 Past SMCC Breakfast Forum - March 26: Getting Festive - The Why and the ROI on Festivals
    January 22, 2014 Past SMCC Breakfast Forum - January 22: Sponsorship Resolutions