Past SMCC Montreal Cocktail Reception - April 21, 2016

  • April 21, 2016

SMCC Montreal hosted its first networking cocktail, organized by Tennis Canada, and which took place at Uniprix Stadium on April 21st.

With the arrival of spring, SMCC Montreal invited members of the industry to live the unique experience of a professional tennis player, by playing on a Uniprix Stadium court, followed by a meet and network with members of the Quebec sponsorship industry.

The reception included a special presentation on a topic very controversial to our industry: in a time where illegal substances, and athlete performances are making headlines, how do sponsors manage these difficult situations, and how does it impact their athlete endorsements? How do sponsors choose which sports to invest in, or go about choosing a specific athlete to brand their image around? Marie-Annick L’Allier, Specialist in Sports Public Relations spoke on the importance of sports sponsorship, and on the brand-athlete relationship.