Cracking the Customer Loyalty Code
Canadians love their loyalty programs, on average participating in more than 12 each. On Wednesday, May 8th we explored how brands use sponsorship to bolster this growing and competitive share of the Canadian wallet.
The morning begun with an insightful Market Watch from MKTG on decoding the loyalty power-users. We also had the opportunity to hear from experts from AIR MILES Reward Program and SCENE who both shared their thinking behind their success, followed by an insightful Q&A.
Below you will find the presentations from MKTG and SCENE: