Sport is a dynamic platform that has the ability to unite a range of audiences, both demographically as well as geographically. Cities around the world have come to realize the significant economic impact that coincides with the bidding and hosting of sporting events. With a winning bid comes the opportunity for cities to market themselves as an exciting visitor destination, to build new legacy facilities for the community to enjoy for years to come, and specific to sponsorship, to provide a new platform for corporate partners to market their products and services. SMCC Calgary was thrilled to welcome Jeff Daniels of Tourism Calgary to share his insights on sport tourism, the building of a successful event bid, the unique opportunities available to corporate partners in sponsoring these events and how Calgary became recognized as one of the Top 5 Sport Cities in the World. The event was an intimate setting providing all guests the chance to be engaged in conversation. Tourism Calgary delivered a great presentation and all left with more information on how the bidding process for sporting events are successful or not when they come to the City of Calgary and the impact on many forms of sponsorship.