For each of the past 14 years, the Canadian Sponsorship Landscape Study (CSLS) has been a source of industry information for sponsors, properties and agencies in Canada. However, in 2020, a year unlike any since CSLS began, uncertainty and retraction define sponsorship in Canada. However, the 2019 year – the greatest year to date in sponsorship in Canada – is the source of data for the 14th annual CSLS, which reveals some very positive trends and realities that we can, at least to some extent, aim to get back to as we emerge from COVID in 2021. SMCC is a partner on the annual CSLS, which is a bilingual Canadian study, whose results are freely shared and widely used.
MODERATOR
Norm O’Reilly
Director and Professor, International Institute for Sport Business & Leadership, University of Guelph
Partner Consultant, The T1 Agency
See Bio Here: Norman O'Reilly_Bio.pdf
SPEAKERS
Tania Crecco
Head of Corporate Partnership, Dairy Farmers of Canada
See Bio Here: Tania Crecco_Bio.pdf
Sahr Saffa
Founder of C-Tribe Festival & Marketing Director, AutonomIQ
See Bio Here: Sahr Saffa_Bio.pdf
Jacqueline Ryan
Chief Brand and Commercial Officer, Canadian Olympic Committee
See Bio Here: Jacquie Ryan_Bio.pdf
Troy McCann
Sr. Director, Marketing, Wasserman Sports & Entertainment
See Bio Here: Troy McCann_Bio.pdf
Daniel Asfaha
Co-Founder, Keevo
See Bio Here: Daniel Asfaha_Bio.pdf
.png)
John Griffin
Director, Corporate Partnerships, Toronto Blue Jays Baseball Club
See Bio Here: John Griffin_Bio.pdf
Andrea J. Shaw
Founder & Managing Partner, TTG Canada (comprised of TTG Partnerships & TORQUE Strategies)
See Bio Here: Andrea Shaw_Bio.pdf
Yoeri Geerits
Partner and Consultant, Charlton Insights
See Bio Here: Yoeri Geerits_Bio.pdf
Zaileen Janmohamed
Head of Partnership Development & Innovation U.S., Olympic and Paralympic Properties
See Bio Here: Zaileen Janmohamed_Bio.pdf
Karim Fathi
VP Digital (Americas), SPORTFIVE
See Bio Here: Karim Fathi_Bio.pdf
Adam Holt
SVP Sales, FanAI Inc
See Bio Here: Adam Holt_Bio.pdf
Presentation Slides Here: January Deck- Jan 28, 2021.pdf
Recording of Webinar Below