SMCC February Breakfast Forum – The Changing Face of Canada - A Cultural Approach to Sponsorship

Date: Wednesday, February 22, 2023

Time: 8:00 AM - 10:30 AM 

• 8:00 AM - 8:30 AM - Check-In & Networking (Light Breakfast will be provided)
• 8:30 AM - 9:30 AM - Forum 
• 9:30 AM - 10:30 AM - Networking

Location: Real Sports Bar - 15 York St, Toronto

The cultural mosaic of Canada has always been a point of pride for our country and celebrating our diversity has become an increasingly important focus for brands. Driven in part by both our failures and successes as a country, more and more brands are choosing to use their voice to promote and support the many different cultures that call Canada home.

Hear from a panel of some of Canada’s largest brands and properties as they discuss the changing priorities for sponsorship marketing in Canada, and how amplifying our diversity through partnership helps to drive impact for both the brands and community.

How have brands changed their approach? How have they doubled down? And what results are brands and properties seeing when celebrating the individual pieces of our cultural mosaic as opposed to a more broad approach?

Join us at Real Sports Bar on Wednesday, February 22 at 8:00am for our February SMCC Breakfast Forum. 

Speakers (Speaker bios)

Market Watch

• Howard Lichtman - Partner & Co-founder, Ethnicity Matters

Moderator

• Bobby Sahni - Partner & Co-founder, Ethnicity Matters

Panelists

• Susan Irving - Chief Marketing Officer, Kruger Products
• Christina Litz - Chief Brand & Commercial Officer, True North Sports + Entertainment (Winnipeg Jets)
• Sarita Parchani - New Canadians and Student Marketing Lead, TD Bank

Ticket Price:

• Members: Free!
• Non members: $50

SMCC is committed to an inclusive environment in all its activities and welcomes members, non-members, volunteers and partners regardless of their race, colour, gender identity, religion, nationality, ancestry, citizenship, physical abilities, age and sexual orientation.