The Grey Cup is a national icon. For a few days a year consumer interest in the CFL transcends demographics and consumer segments as loyalists and casual viewers alike embrace the tradition. The CFL and Grey Cup are also rich with a variety of sponsorship opportunity. SMCC Vancouver has assembled a panel of sponsors of various CFL-related properties who shared anecdotal case studies, activation tactics, ROI metrics, and reasons for their investment. They provided us with invaluable insight into how to find and amplify an activation voice within the various and parallel CFL-related sponsorship properties.
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