Increasingly, more sponsorship dollars are moving into festivals. It's an opportunity to tap into people's passions and speak directly to consumers. Learn about the power of experiential marketing and activations at two of Canada's leading festivals: TIFF, and Taste of the Danforth. Special introductory comments by Norm Reilly as to the shift of marketing dollars to sponsorship. Moderated by James O'Connor, VP Partnerships, A&C.
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