Technology has changed everything in our lives, but how are Brands and Properties maximizing the use of interactivity & technology to enhance the fans’ experiences while fulfilling their ROO and maximizing their ROI? How has technology helped excite and engage consumers and driven value? What are some key interactive and tech options based on a brand’s objectives, metrics and budget? Attendees of November’s Breakfast Forum gained the insights of both agencies and brands who shared their experiences and success stories.
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