Purpose-driven partnerships: How does Cause get the spotlight when everything seems purpose driven?

As purpose-led partnerships become more and more mainstream, organizations are tasked with rising above the noise and demonstrating real impact. Brands are seeking value-aligned partners to collaborate towards shared goals and are building longer-term strategic partnerships to demonstrate to their stakeholders a real commitment to change. Many causes are capitalizing on the opportunity to leverage brand 'or property' partnerships to broaden their support and share their impact. Learn from the best-in-class purpose-driven partnerships across Canada in December's SMCC webinar and how they have been able to rise above the clutter and make noise.

THE MODERATOR

• Tania Little, CFRE, CSR-P, Chief Development and Partnerships Officer, Food Banks Canada 

MARKET WATCH

• Laura Janes, Vice President, IMI

THE PANELISTS

• Susan Irving, Chief Marketing Officer, Kruger Products L.P.
• Paul Joliat, Assistant Vice President, Global Partnerships, Sun Life Financial
  
• Robert Witchel, Executive Director, Jays Care Foundation
• Jenny Yuen, Vice President, National Partnerships and Chief Community Officer, Kids Help Phone

Please see more information on our speakers here!