Past SMCC Calgary Event - January 20, 2015: All Access Pass to WinSport

As Sponsorship Director for WinSport in Calgary, Joyce Van Zeumeren oversees the organization’s sponsorship activities. Located on the ever-expanding site of the 1988 Olympic Winter Games, WinSport has built successful partnerships with brands such as Under Armour, Molson Coors Canada and Calgary Hotel Association. Joyce began her career in event marketing on the agency side working with clients such as Labatt and KFC, followed by five years with Maple Leaf Sports and Entertainment. After a transition to Corus Entertainment’s Movie Central pay movie service called, Joyce returned to her passion for sports marketing when she joined WinSport in 2010. The audience of this event got an inside look at WinSport’s marquee sponsorships: Molson Coors, Calgary Hotel Association and Under Armour, the official performance athletic apparel and footwear sponsor of WinSport. Joyce shared why and how these sponsorship opportunities created unparalleled value for WinSport's sponsors.