Past SMCC Toronto Breakfast Forum - October 21, 2015: Music & Brand Partnerships

  • October 21, 2015

Attendees of the October Breakfast forum had an opportunity to gain the insights and experiences of The JUNO Awards as it relates to music and brand partnerships.

“Sponsorship” and “Music” used to be like oil & water. Now, the brand and music partnership space is in full evolution. Goodbye seat & signage deals, hello custom music programs that extend brand marketing strategies. Are artists and music properties open to new experiential and content initiatives? How can the brand connection be authentic and how does the artist or event make it relevant to their fans/attendees? How are rights handled and at what cost? What can media partners and new technologies bring to the mix?

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