Moving Forward into the Next Normal

  • February 24, 2021
  • 12:00 PM - 1:00 PM
  • Zoom

How health, wellness and sporting good brands are driving this change and trying to keep up at the same time 

The global pandemic has created insurmountable challenges and unprecedented opportunities. Behaviours have changed and Consumers are looking for new ways to integrate different ways to maintain their health and improve their lifestyle while also being forced to stay home due to various lockdown measures in place. As a result, direct-to-consumer efforts and the need for connected health and outdoor activity options are at the forefront of consumer demand.

At the core of it all, the pace of change has rapidly accelerated to bring the next normal forward that is here to stay. In this SMCC forum, hear from the Retail Council of Canada, Hyperice, Babylon by TELUS Health, Canadian Tire Corporation and Canadian Tire Jumpstart Charities on how they are participating in the growth of this sector by using different partnership strategies to create brand distinction in the market. 

THE MODERATOR 

Katrina Galas, Sport Strategy Consultant, In Common Consulting (bio)

THE SPEAKERS

Michael LeBlanc, Senior Retail Advisor, Retail Council of Canada (bio)

Jim Huether, CEO, Hyperice (bio)

Chris Engst, Director, Babylon by TELUS Health at TELUS (bio)

Ashley Curran, Associate Vice President of Community Investment, Canadian Tire Corporation (bio)

Dr. Marco Di Buono, Associate Vice President of Programs & Operations, Canadian Tire Jumpstart Charities (bio)

Please see Michael LeBlanc's desk here: SponsorshipMarketingCouncil_Feb2021_Final.pdf