November Breakfast Forum - The Rise of the Co-Branded Era: Uniting Sports and Pop Culture for Success

  • November 29, 2023
  • 8:00 AM - 10:30 AM
  • Real Sports Bar, 15 York Street, Toronto

Registration

Registration is closed


Join us for an engaging discussion at upcoming Breakfast Forum as we explore the growing popularity of collaborations between sports properties and brands with pop culture brands, icons & references. In recent years, we have witnessed a remarkable trend where sports teams, leagues, and brands are teaming up with popular figures from the world of entertainment, music, and art.

This panel will delve into the reasons behind this cultural convergence, examining how these collaborations captivate audiences and create unique brand experiences. Hear from our speakers at NBA Canada, MLSE and McDonald's as will explore the strategic motivations, marketing opportunities, and the impact on both industries involved. Join our expert speakers as they share their insights on this exciting intersection of sports and pop culture.                                                        

Moderator

  • Marsha-Gaye Knight, Manager, Partnership Marketing - CBC Sports & Olympics, Board Member, DE&I Committee, Marketing Committee, Activate Mentee - SMCC

Panelists: 

Date: Wednesday, November 29, 2023


Time: 8:00 AM - 10:30 AM 

  • 8:00 AM - 8:30 AM - Check-In & Networking (Light Breakfast will be provided)
  • 8:30 AM - 9:30 AM - Forum 
  • 9:30 AM - 10:00 AM - Networking

Location: Real Sports Bar - 15 York St, Toronto  

Ticket Price:

  • Members: Free!
  • Non members: $50


The SMCC launched our +1 initiative in October, and we invite SMCC members once again to bring a colleague or friend to our Breakfast Forum for free to allow them to experience firsthand the vibrant and enriching atmosphere we offer! When you register, please bring a friend you’d love to collaborate with and submit a dream collab idea for a chance to win a prize.

We believe that sharing the SMCC experience with friends can be a powerful way to showcase the value of our community, and this initiative underscores our commitment to creating an inclusive and welcoming environment. So, go ahead and invite a friend to join you at our next event, and let's make the SMCC community even stronger!

Members can register for the event as usual, and friends can select the "plus1" ticket type at registration. Contact the SMCC Office for the code and more instructions!


SMCC is committed to an inclusive environment in all its activities and welcomes members, non-members, volunteers and partners regardless of their race, colour, gender identity, religion, nationality, ancestry, citizenship, physical abilities, age and sexual orientation.