Greg Plata, Team Lead, Sponsorship & Experiential Marketing, and Jenifer Badry, Team Lead, Community Investment from WestJet Airlines – a company known globally for their community investment and sponsorship excellence – provided an inside look at the highly successful WestJet Community Investment and Sponsorship programs and how they are leading the industry when it comes to Culture, CARE and Collaboration. Greg and Jenifer showed how collaboration can deliver across several marketing and sponsorship objectives and how team culture has a major impact on all campaigns. We also learned about the impactful WestJet CARE campaign – Create A Remarkable Experience – and how this can be easily translated into our day to day.