SMCC Vancouver’s first education session, featured a keynote presentation by Paul Haagenson, President of Live Nation Canada. Paul has more than 20 years’ experience in the music industry, and leads the Canadian operations for Live Nation, one of the most diverse brands in music today. Last year alone, Live Nation Canada produced 1,300 shows nationwide, including Paul McCartney across Canada, Squamish Valley Music Festival, Digital Dreams, and various other tours from Michael Buble to Prince to Katy Perry.
In an ever-evolving industry, Live Nation remains ahead of the curve by delivering memories to music fans, and tailored opportunities for partners. Paul's presentation discusses how partners participate in the passion of the festival experience in the ever changing landscape of festivals.
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