Past SMCC Vancouver Education Event - July 22, 2015: FIFA Women's World Cup Canada 2015: Who Won the Sponsorship Game?

  • July 22, 2015

Over the last month, the FIFA Women's World Cup Canada 2015 has captivated our country with heart stopping goals, front page headlines, and a determined Canadian team that carried the weight of a nation on their shoulders. As the dust settles, we take a look back on one of the largest sporting events to ever take place in Canada. SMCC Vancouver and our panel of experts discussed the sponsorship marketing hits and misses of this year's tournament.

As an added bonus, IMI has shared a few slides available for download here.

Login to view the full video of this event