What are the two key components to any business? Revenue of course, but the other is People. Without strong talent to perform at high levels and support the vision of your organization, the revenue will not grow to the expectations of senior management or your board.
This education and networking event showed how the sponsorship department at the Calgary Stampede doubled their annual revenue in under 10 years through innovative partnerships and by bringing on a high level of talent who came together with a common purpose.