The Toronto 2015 Pan Am and Parapan Am Games will be the largest multi-sport games ever hosted in Canada with 41 countries and over 10,000 athletes and officials participating in the summer of 2015. Sponsors have a unique opportunity to showcase their brand to Canadians on home soil and the world. In May’s Breakfast Forum, we explored how sponsors are differentiating themselves at an amateur athletic event in an otherwise cluttered, pro-sports addicted Toronto market.
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