Date: Thursday, May 25, 2023
Time: 8:00 AM - 10:30 AM
Location: Real Sports Bar - 15 York St, Toronto
When you think about sponsorship, a brand sponsoring a cause may not be the first thing that comes to mind, but there's nothing quite like the powerful personal and emotional connection to be made when a brand supports a cause near and dear to one's heart... or is there? Sponsorship professionals with extensive experience in forging and activating partnerships between brands and causes will be given the floor to discuss the merits of how and why sponsorship just hits different when it involves a brand and a cause. In a unique format, Panelists will have the opportunity to exalt the merits and dispel the myths of cause sponsorship
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