Influencers and Ambassadors:
How to Find The Right Voice to Bring Your Brand to Life
Date: Wednesday, June 22, 2022
Time: 8:00am - 10:30am EST
Location: Real Sports Bar, 15 York St, Toronto, ON M5J 2Z2
As consumers face an ever-increasing bombardment of brand advertising, forging a credible connection with brands’ target audiences has never been more of a priority. Influencer and ambassador marketing has served as an effective solve for this, especially with social and digital media’s rise and technological advancements. But, why and how is this now ubiquitous marketing tactic best implemented?
In this IRL forum, we’ll arm you with the information needed to develop and implement strategic influencer and ambassador plans. Join us to receive a crash course from Hype PR’s founder, Erin Richards, discover best in class case studies from A&C’s Director of Strategy, Signe Barlow, and deep-dive in a panel discussion, moderated by Alyssa Whited, Head of Marketing YouTube Canada, alongside Jeremy Oxley, Danone’s SVP Marketing, Ash Molaei, Founder of Counter Culture and Cynthia Appiah, Canadian Bobsledder!
Host: Natasha Ramsinghani, Associate Marketing Manager of Sports Marketing, Partnerships and Sponsorships, Kruger Products
Ambassador & Influencer Intro: Erin Richards, Founder, Hype PR
Best in Class Case Studies: Signe Barlow, Dir of Strategy, A&C
Panel discussion
- Moderator: Alyssa Whited, Head of Marketing, YouTube Canada
- Brand: Jeremy Oxley, Senior Vice President, Marketing, Danone Canada
- Communications Agency & Talent Rep Agency: Ash Molaei, Founder, Counter Culture
- Influencer: Cynthia Appiah, Canadian Bobsledder
Ticket Price
Member: Free!
Non-member: $50
SMCC is committed to an inclusive environment in all its activities and welcomes members, non-members, volunteers and partners regardless of their race, colour, gender identity, religion, nationality, ancestry, citizenship, physical abilities, age and sexual orientation.