As we say goodbye to 2015 and begin the new year, SMCC Montreal's education event reflected on the highlights and key events that shaped the sponsorship industry in the United States and Canada in 2015. How will they influence our strategies in 2016? What new trends will allow us to achieve our targets and innovate? Francis Dumais, co-founder of Elevent, spoke about the sponsorship forecast for 2016. Francis' talk was followed by a panel discussion featuring perspectives from the client, agency and property side, weighing in on these trends and how they will influence their sponsorship strategies in Quebec.
To review and download Francis’ presentation from the event, please click here.