Postponement to the Podium: how the Olympic and Paralympic community adjusted under extraordinary circumstances
An inside look at how partners supported the extended athlete journey, helped to bring the Games to life from afar and are quickly pivoting towards the upcoming Winter Games in Beijing.
Join the SMCC community as we explore how sponsors supported athlete mental health, elevated female athletes, brought fans and families together, and pivoted to position their brands for success.
This webinar will include a spotlight on SMCC’s Foundational Partner, XMC! The spotlight will focus on XMC’s role as the project management team behind the Sobeys “Feed the Dream” campaign for the Tokyo Olympic Games.