SMCC January Breakfast Forum – 16th Annual Canadian Sponsorship Landscape Study: Learning and Expert Input

Date: Wednesday, January 18, 2023

Time: 7:45 AM - 10:30 AM 

• 7:45 AM - 8:30 AM - Check-In & Networking (Light Breakfast will be provided)
• 8:30 AM - 9:30 AM - Forum 
• 9:30 AM - 10:30 AM - Networking

Location: Real Sports Bar - 15 York St, Toronto

Join SMCC as we dive into the 16^th Annual Canadian Sponsorship Landscape Study. We will begin the session with a summary of the study, sharing high level results and highlights, and then we will dive further into 5 of the key findings, with the input of industry leaders, SMCC education committee members, with a chance to ask questions of the panelist and the study’s lead author.

The five ‘deep dives’ are below.

1. Sponsorship marketing spending & strategy as we emerge from the pandemic
2. Activation in Canada – pandemic or not, we continue to lag behind
3. Sponsor & Agency disconnect in decision making
4. The Activation Mix, What’s Important?
5. The Rise in Property Reinvestment, the importance of servicing, activation, and evaluation

Speakers: 

• Norm O’Reilly, Dean Graduate School of Business, University of Maine (host and moderator)
• Geoffery Biss, Community Sponsorship Consultant, Purolator
• Justin Hasan, Vice President, Consulting, MKTG Sports & Entertainment
• Tanya Witty, Sr. Director Corporate Brand & Partnerships, Rogers Communications
• Rishi Gupta, Head of Client Experience & Growth, trevor//peter
• Nithya Ramachandran, President & CSO, T1 Agency

See you at Real Sports in January!

Ticket Price:

• Members: Free!
• Non members: $50

SMCC is committed to an inclusive environment in all its activities and welcomes members, non-members, volunteers and partners regardless of their race, colour, gender identity, religion, nationality, ancestry, citizenship, physical abilities, age and sexual orientation.