Content is everywhere but how can we leverage it to deliver on our brand and sponsorship objectives? In February's forum, we explored the state of branded content, what it means to your consumers, best practices for integrating branded content into your sponsorships and the future of what's to come in our content culture. We were joined by Jana Masiewich, Director, Sponsorship & Events at Publicis as the moderator and Alister Adams, VP Digital at Publicis, Tony Chapman, Founder at Tony Chapman Reactions and Christina Litz, VP, Broadcast & Media Asset at CFL as our panelists.
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