Approaches to Sponsorship - Targeted versus Mass Reach Sponsorships
We explored the unique approaches brands and properties employ to achieve their desired marketing and partnership objectives while staying on-target, on-time and on-budget. A brand’s approach to sponsorship is as unique as the properties they sponsor. Whether generating mass brand awareness in a highly-charged sports arena or pursuing a highly-targeted VIK deal, each approach offers compelling reasons for sponsorship depending on the brand. We heard from two groups of panelists representing targeted sponsorships and mass reach sponsorships. Below, you will find the key takeaways from the April Breakfast Forum presentations and panel discussions: