Past SMCC Calgary Event - November 20, 2014: 2014 Sponsorship Year in Review and What to Expect in 2015

  • November 20, 2014
This SMCC Calgary event looked at the 2014 sponsorship marketing year, and forecasted what to expect for 2015. Brent Barootes focused on the public and not so public highlights of what has happened in the sponsorship industry in 2014. It revealed highlights of trends, shifts, and great stories of this past year, while laying the groundwork for 2015,including a sneak preview and highlights of the propriety research from the Repucom 2014 Consumer Sponsorship Rankings.