From Tiger to Rory to Rio, the sport of golf has seen a lot of change over the last decade. In celebration of the Freedom 55 Financial Open at the Point Grey Golf & Country Club, the May 25th panel discussion revolved around the evolution of golf and sponsorship. Score Marketing's Andrew Merai led a panel of experts in a discussion on how golf sponsorship has changed over the years and how it is evolving to adapt to, and seize the opportunity of, environmental factors such as digital media and inclusion in the Olympic program. Each attendee received a complimentary pair of tickets to the Freedom 55 Financial Open which took place from May 26th-29th.