It’s that time of year again! As the new year begins, this SMCC Breakfast Forum focussed on what’s new and in store for 2016. With an ever-changing sponsorship and marketing landscape, every brand, property and agency will continue to look ahead and seek creative ways to make a lasting impact with consumers. This session featured experts from the brand, property and agency side, who shared their insights and unique perspectives on what they’ve learned in 2015, and what to watch for that will help you succeed in 2016 and beyond.
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