The Details Continuous technological advancement, emerging platforms, and the prevalence of connected devices, are fueling a data ecosystem more complex and powerful than ever. For sponsorship marketers, access to data provides a unique opportunity to gain an understanding of the intersection between your audience, the properties’ audience, the most efficient channels to leverage. Join us as we profile some of the many ways that our industry is using data to help achieve objectives through increased personalization and advanced targeting capabilities.
The Panelists
Scott MacIntosh (bio)
Head of Sports Analytics & Business Development
SAP
Dr. Wim Sweldens (bio)
Co-Founder and Chief Architect
Kiswe
Shane Beharry (bio)
Sr. Manager, Huskies Sports Properties
Learfield IMG College
Neda Tabatabaie (bio)
Vice President, Business Analytics and Technology
San Jose Sharks (of the National Hockey League)
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This is a free webinar and registration is mandatory. Zoom details will be sent in a confirmation email upon registering.
Questions? Please contact the SMCC Office.