Going for Gold: Maximizing Brand Visibility in Olympic Advertising - A Canadian Perspective

Date: Wednesday, June 21, 2023

Time: 12:00 PM - 1:00 PM ET

Location: Zoom (link will be circulated closer to the event).

The Olympic Games hold a prominent position in captivating audiences around the world, and Canada is no exception. With millions of viewers eagerly tuning in to witness the Games, there is an unparalleled opportunity for advertisers to enhance their brand recognition among a vast audience. However, securing advertising slots during the Olympics can be a significant investment with an extremely competitive landscape.

Join SMCC x YouGov's upcoming Lunch and Learn session as we delve into the world of Olympic advertising. We will address crucial questions surrounding the Canadian audience:

• How does the following of the Olympics in Canada differ from other markets?
• Who are the viewers of the Olympic Games and what motivates their engagement with the event?
• How do audiences interact with sponsors and advertising during the Olympics?
• Which brands emerged as the most successful advertisers during past Olympic Games?
• Looking ahead to the upcoming Paris 2024 Summer Olympic Games, how should brands be working with their agencies to develop campaign strategies?

Discover the power of data-driven analysis to understand the effectiveness of Olympic advertising. Don't miss this opportunity to position your brand for success on the grand Olympic stage.