To kick-off the new year, this SMCC Breakfast Forum focused on what's in store for 2015. With an ever-changing sponsorship and marketing landscape, every brand, property and agency will continue to look ahead and seek creative ways to make a lasting impact with consumers. This session was moderated by Owen Welsh, Canadian Football League. Panelists were Joanne Bull, TD Bank, Mark Harrison, TrojanOne and Brenden Mallette, MLSE & Live Nation each of whom shared their insights and unique perspectives on what they learned in 2014, and what they think we should watch for to succeed in 2015 and beyond.
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