Since 2006, the Canadian Sponsorship Landscape Study (CSLS) has assessed, annually, the state of the industry in Canada. The 2019 version (the 14th annual) found some stunning – and very positive changes – for our industry, following many years of flat growth and areas in need of improvement.
In this session, the lead author on the study – Dr. Norm O’Reilly – presented and shared the results, and highlighted the key findings.Then, each in a 3-5 minute response, a series of industry experts gave their view on one of the key findings. Each respondent is a leading sponsorship expert, who has sponsor, property and agency experience.
Below you will find the presentations from this event: