SMCC Toronto - Breakfast Forum - January 22, 2020

  • January 22, 2020

State of the Canadian Sponsorship Landscape

Since 2006, the Canadian Sponsorship Landscape Study (CSLS) has assessed, annually, the state of the industry in Canada. The 2019 version (the 14th annual) found some stunning – and very positive changes – for our industry, following many years of flat growth and areas in need of improvement.

In this session, the lead author on the study – Dr. Norm O’Reilly – presented and shared the results, and highlighted the key findings.Then, each in a 3-5 minute response, a series of industry experts gave their view on one of the key findings. Each respondent is a leading sponsorship expert, who has sponsor, property and agency experience. 

Below you will find the presentations from this event: