Incredible events are coming in 2016 - Rio Olympics, World Cup of Hockey, the Grey Cup & more and sponsors have a unique opportunity to showcase their brands to Canadians on home soil and around the world. This session featured a panel discussion on the evolution of Big Event sponsorship. Sean Moffitt led a panel of senior experts regarding how sponsorship of big events has changed over the years and how it is evolving to best leverage the evolution of social and digital marketing, technology and other key factors.
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