In this webinar presented by Sponsorship Marketing Council of Canada (SMCC) and the University of Guelph (UoG) we explore the COVID-19 pandemic from a Population Medicine perspective to inform the sponsorship industry on what epidemiologists know about pandemics and how this knowledge can be applied. Two of Guelph’s best-known professors, Dr. Amy Greer and Dr. Norm O’Reilly, are joined by Julie Raheja-Perera, Vice-President of Marketing at PepsiCo, to discuss this important topic and share key learnings about the pandemic that brands, properties and agencies in sponsorship can learn from as Canada initiates its return from COVID-19
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