Upcoming events

    • November 12, 2026
    • 5:00 PM - 7:00 PM
    • Burwood Distillery (2566 Flanders Ave SW Suite 100, Calgary, AB T3E 7H9)
    • 6
    Register


    Join SMCC in Calgary this November!

    Celebrate the 20th anniversary of the Canadian Sponsorship Landscape Study with a conversation featuring Dr. Norm O'Reilly.

    Join fellow sponsorship and marketing professionals for an engaging discussion exploring the evolution of Canada’s sponsorship landscape, followed by an opportunity to connect and network with industry peers.

    Come for the conversation, stay for the connections. We look forward to seeing you in Calgary!

    Date: Thursday, November 12, 2026

    Time: 5:00 PM - 7:00 PM MT

    Location: Burwood Distillery (2566 Flanders Ave SW Suite 100, Calgary, AB T3E 7H9)

    Ticket Price: Free for Members, $25 for Non-Members

    SMCC is committed to an inclusive environment in all its activities and welcomes members, non-members, volunteers and partners regardless of their race, colour, gender identity, religion, nationality, ancestry, citizenship, physical abilities, age and sexual orientation.

    • November 19, 2026
    • 5:00 PM - 7:00 PM
    • Burwood Distillery (2566 Flanders Ave SW Suite 100, Calgary, AB T3E 7H9)
    • 34
    Register

    Calgary’s quarterly happy hour for the people who make sponsorship actually happen. 

    Kicking it off with a behind the scenes look at the Burwood Distillery Story: hear from the Founders on their vision to celebrate Alberta's agriculture and the marketing evolution into a destination for new world spins on classic old-world styles.

    We are bringing together leaders across: Property, Brand & Agency

    This isn’t a panel.
    It’s not a pitch fest.
    It’s a working sandbox.

    Bring the half-built ideas.
    Pressure-test thinking.
    Meet collaborators early.

    Low ego. High creativity. Real conversations.

    If you believe sponsorship should be built — not just sold —you belong here. Join us.

    Date: Thursday, November 19, 2026

    Time: 5:00 PM - 7:00 PM MT

    Location: Burwood Distillery (2566 Flanders Ave SW Suite 100, Calgary, AB T3E 7H9)

    Ticket Price: FREE! 

    SMCC is committed to an inclusive environment in all its activities and welcomes members, non-members, volunteers and partners regardless of their race, colour, gender identity, religion, nationality, ancestry, citizenship, physical abilities, age and sexual orientation.

    • November 26, 2026
    • 12:00 PM - 1:00 PM
    • Zoom Meeting
    Register


    The Sponsorship Marketing Council of Canada invites you to attend our Annual General Meeting on November 26th, 2026, from 12:00pm - 1:00pm ET. Join us to conduct the business of the association.


    Event Timing:

    12:00pm - 1:00pm ET


    Event Pricing:

    FREE for members and non-members!


    Please note: only Primary Contacts are eligible to vote at the AGM. 

    If you have any questions, please contact: info@sponsorshipmarketing.ca.

    SMCC is committed to an inclusive environment in all its activities and welcomes members, non-members, volunteers and partners regardless of their race, colour, gender identity, religion, nationality, ancestry, citizenship, physical abilities, age and sexual orientation.

    • December 02, 2026
    • 8:00 AM - 10:30 AM
    • Real Sports Bar, 15 York Street, Toronto
    • 191
    Register


    Sponsorship Beyond Marketing - Employee Engagement, Social Impact, and Customer Rewards

    Join the Sponsorship Marketing Council of Canada (SMCC) for our next breakfast forum as we dive into how properties and brands leverage their sponsorship to strengthen their workforce, create measurable change in their communities, reward customers and grow their business, often all at once.

    For years, sponsorship has been measured by logos, impressions and hospitality. Today sponsors expect far more, and the best partnerships deliver it.  The forum will explore three areas of focus:  Employee Engagement, Social Impact, and Customer Rewards and how sponsors and properties achieve their objectives.   

    Whether you represent a brand, property, agency, cultural organization, or municipality, you'll leave with:

    ·   A clearer picture of what today's sponsors are looking for, and who inside a company makes the decision

    ·   Practical ideas for packaging partnerships around employee, community and commercial value

    ·   New connections with sponsors and partners who are leading the way

    Sponsorship at its best is not a transaction. It's a partnership that works for the business, its people and the community. Join us to learn how industry leaders are doing it now.

    Wednesday, December 2nd
    Time: 8:00 – 10:30 a.m.
    Location: Real Sports Bar,
     15 York Street, Toronto

    RSVP now to secure your spot!

    Ticket Price:

    ●      Members: Free*

    ●      Guests of Members: $15

    ●      Non-Members: $50

    ●      Student: $25

    *Please note, this ticket rate is available for active SMCC Members at the time of registration.

    Member Guest Note: SMCC welcomes and encourages guests of its members to attend at a special guest rate, offering an accessible way to bring new voices and industry peers into our growing community. Please note the $15 ticket is available once per year for each forum guest.

Past events

November 04, 2026 November Breakfast Forum - What Wins, and Why: What This Year's SMAs Tell Us About Sponsorship Marketing
October 28, 2026 CCC Montreal - Soirée d’exception au Balcon
October 08, 2026 2026 Sponsorship Marketing Awards (SMAs)
September 23, 2026 September Breakfast Forum - The Long Game: Sponsorship Legacy in Major Events
September 17, 2026 CCC Montreal - Déjeuner Conférence - MONTRÉAL SUR LA SCÈNE MONDIALE : Les marques au coeur des grands événements
July 23, 2026 CMA x SMCC Summer Social 2026
July 17, 2026 Juste pour rire : l’expérience Premium | Just For Laughs: The Premium Experience
July 07, 2026 SMCC Calgary – July Calgary Stampede Event
June 11, 2026 2026 Sponsorship Marketing Awards - Case Submissions
June 03, 2026 June Breakfast Forum - Beyond the Encore: Building Connections between Artist, Venue, Brand and Fan
May 20, 2026 SMCC Calgary - Sponsorship Sandbox: Test Ideas. Build Partnerships.
May 05, 2026 May Breakfast Forum - Roots to Reach: Building Scalable Grassroots Partnerships
April 29, 2026 YouGov Virtual Webinar - Milano-Cortina 2026 Olympic Lessons & Lookouts
April 15, 2026 Conférence Montréal avec l’AMQ | Montreal Conference with AMQ
March 25, 2026 March Breakfast Forum: The New Sponsorship Playbook: Balancing AI with Real Connection
March 24, 2026 SMCC Calgary - Sponsorship Sandbox: Test Ideas. Build Partnerships.
March 12, 2026 Montréal - 5 @ 7 Réseautage
March 04, 2026 SMCC Vancouver - From Data to Devotion: Turning Customer Insights into Loyalty-Driven Partnerships
February 25, 2026 February Virtual Forum - Breaking Through–Turning Sponsorship into Cultural Connection
January 21, 2026 January Breakfast Forum: Sponsorship’s Age of Optimization: Results of the 19th Annual Canadian Sponsorship Landscape Study
December 10, 2025 December Breakfast Forum: Canada Tuned In: What the Blue Jays’ Run Signals for the Industry
November 27, 2025 SMCC Annual General Meeting
November 06, 2025 Événement du CCC à Montréal
October 30, 2025 SMCC Calgary Social Forum - "This is Our Event Title: Authenticity Creates Raving Fans"
October 29, 2025 Breakfast Forum: Building Community through Festival Sponsorship–from Presence to Impact
October 09, 2025 SMCC Vancouver - Festivals & Events: Future-Proofing Strategies
October 01, 2025 Breakfast Forum: How I Got Here: Lessons in Career Growth, Mentorship & Making the Right Connections
September 11, 2025 Événement du CCC à Montréal: CONNEXIONS COMMANDITES
July 24, 2025 SMCC Vancouver - Summer Sport Social: Shaping Tomorrow, the Canadian Way
July 17, 2025 CMA x SMCC Summer Social 2025
July 09, 2025 The Story of the Stanley Cup Playoffs in Real Time
July 07, 2025 SMCC Calgary Stampede Event!
June 18, 2025 June Breakfast Forum - Marketing the Best of Canada means building deeper connections with Indigenous Culture
May 21, 2025 May Breakfast Forum - What is Purpose in 2025? The Business Imperative of Purpose-Driven Sponsorship
May 12, 2025 2025 Sponsorship Marketing Awards - Case Submissions
April 23, 2025 SMCCC Calgary - Open Mic: Kickin’ It with FC Wild
April 23, 2025 April Breakfast Forum: Canada’s Soccer Revolution: Capitalizing on the moment and gearing up for FIFA Men's World Cup 2026
April 16, 2025 SMCC Vancouver - Here for a New Era
March 26, 2025 March Breakfast Forum: Beyond the Game: The Business & Impact of Women's Sports
February 26, 2025 February Virtual Forum: Niche Sports & Untapped Audiences - Sponsorships that Pack a Punch
January 29, 2025 January Breakfast Forum: Insights from the Canadian Sponsorship Landscape Study (CSLS) - The Double Edged Sword of Activation
December 12, 2024 SMCC Vancouver - Cocktails & Conversations: Holiday Edition, Presented by the PNE Winter Fair
December 12, 2024 Calgary: Winter Social - Sponsored by Village Brewery
December 04, 2024 December Breakfast Forum -Sponsorship Evaluation Learning Lab: Data and Tools for Industry Professionals + Northern Super League Panel
November 27, 2024 SMCC Annual General Meeting
October 02, 2024 October Breakfast Forum - The Intersection of Environmental Sustainability and Sponsorship
September 24, 2024 Événement du CCC à Montréal - L’Etude annuelle sur l’industrie de la commandite au Canada (EICC)
September 19, 2024 2024 Toronto Sponsorship Marketing Awards (SMAs)
September 11, 2024 September Breakfast Forum - Media Consumption
July 17, 2024 SMCC Summer Social Event in partnership with CMA
July 08, 2024 SMCC Calgary Events: Creating Unique Connections To The Community: Learning From Brands That Are Leveraging The Calgary Stampede To Meet Their Sponsorship Goals
June 20, 2024 June Breakfast Forum - Harnessing the Power of AI
June 05, 2024 SMCC Vancouver Events - NBA in Canada: Activating a National Brand in Regional Markets
May 30, 2024 Activate! Mentorship Program 2024-25
May 29, 2024 May Breakfast Forum - How I Got Here
May 07, 2024 Calgary: The rising importance of social purpose in sponsorship - Creating impact through community-driven sponsorships
April 24, 2024 April Breakfast Forum - Case Studies in Alternative Types of Sponsorships
March 27, 2024 March Breakfast Forum - Navigating the next wave of growth for Women’s Sport
March 08, 2024 2024 SMCC Activate! Mentorship Program
February 28, 2024 February Breakfast Forum - Black Focused Partnerships & Properties in Canada's Sponsorship Industry
February 22, 2024 Vancouver: Launch, Leverage, and Lead. What’s “In” and “Out” for Corporate Sponsorship and Investment for Women in Sport in 2024
February 08, 2024 SMCC Calgary Events: February Mixer
January 31, 2024 January Breakfast Forum: We’re (finally) Getting Smarter: the 17th Annual Canadian Sponsorship Landscape Study
December 08, 2023 SMCC Vancouver Cocktails, Conversations... and S'MORES
December 07, 2023 SMCC Calgary Holiday Social
November 30, 2023 SMCC Annual General Meeting
November 29, 2023 November Breakfast Forum - The Rise of the Co-Branded Era: Uniting Sports and Pop Culture for Success
October 25, 2023 October Breakfast Forum- Rhythms of Success: Unleashing the Potential of Partnerships in Music
September 21, 2023 2023 Vancouver Sponsorship Marketing Awards
September 21, 2023 Prix de la commandites 2023
September 21, 2023 2023 Toronto Sponsorship Marketing Awards
August 23, 2023 SMCC August Breakfast Forum: Navigating Challenges: What You Learn When Stuff Goes Wrong
July 20, 2023 Summer Social Event presented by CMA and SMCC
June 21, 2023 Going for Gold: Maximizing Brand Visibility in Olympic Advertising - A Canadian Perspective
May 25, 2023 SMCC Vancouver Events: Evolution of Cause and Sponsorship for Brands and Non-Profits
May 25, 2023 SMCC May Breakfast Forum -Be it resolved… Sponsoring a cause just hits different.
April 27, 2023 SMCC Calgary Events: Superheroes of Sponsorship
April 24, 2023 Activate! Mentorship Program
April 19, 2023 SMCC April Breakfast Forum - Examining The Sales Process / Do's and Dont's of Sponsorship Sales
April 04, 2023 2023 Sponsorship Marketing Awards - Case Submissions
March 22, 2023 SMCC March Breakfast Forum – Delivering Once-In-A-Lifetime B2B Customer Experiences Through Sponsorship
February 22, 2023 SMCC February Breakfast Forum – The Changing Face of Canada - A Cultural Approach to Sponsorship
February 15, 2023 2023 SMCC Activate! Mentorship Program
January 18, 2023 SMCC January Breakfast Forum – 16th Annual Canadian Sponsorship Landscape Study: Learning and Expert Input
January 12, 2023 SMCC Calgary Events: In with the Añejo & Out with Nueva
December 15, 2022 SMCC Vancouver Cocktails, Conversations & a Concert
December 15, 2022 SMCC Holiday Party
December 07, 2022 SMCC December Breakfast Forum - Global Partnership Leaders
November 30, 2022 SMCC Annual General Meeting
October 19, 2022 10 Brands Living Their Purpose Through Sponsorship
September 07, 2022 2022 Sponsorship Marketing Awards VANCOUVER!
September 07, 2022 Prix de la commandites 2022 - Montréal
September 07, 2022 2022 Sponsorship Marketing Awards
August 24, 2022 Sports Betting in Canada – From Legalization to Proliferation
July 20, 2022 Summer Social Event presented by CMA and SMCC
July 12, 2022 SMCC Stampede Event
June 22, 2022 SMCC Vancouver Events: Summer Social
June 22, 2022 SMCC June Breakfast Forum: Influencers and Ambassadors: How to find the right voice to bring your brand to life
May 31, 2022 SMCC Spring Social
May 18, 2022 SMCC Calgary Spring Social – Back in Person!
May 18, 2022 SMCC May Breakfast Forum: How the Sponsorship Industry is Maintaining and Sustaining DE&I Initiatives
May 17, 2022 SMCC Vancouver Events & Reconciliation: What Indigenous Led Truly Means
April 20, 2022 SMCC Webinar Series: Entering the Metaverse
April 01, 2022 Activate! Mentorship Program
March 23, 2022 SMCC Webinar Series - Rising Tides: The Evolving Opportunity of Women’s Sports
February 23, 2022 SMCC Webinar Series: Health & Wellness Sponsorships in the age of COVID
February 01, 2022 2022 SMCC Activate! Mentorship Program
January 26, 2022 SMCC Webinar Series: A year in review and the year ahead: what we learned and what we need to do
December 17, 2021 SMCC Vancouver Cocktails & Conversations
December 15, 2021 Purpose-driven partnerships: How does Cause get the spotlight when everything seems purpose driven?
November 25, 2021 SMCC Annual General Meeting with Special Guest Neil Pasricha
October 27, 2021 SMCC October Webinar: Postponement to the Podium: how the Olympic and Paralympic community adjusted under extraordinary circumstances
September 23, 2021 2021 SMAs
August 18, 2021 SMCC August Webinar: Sustainability, Sponsorship & the Climate Pledge Arena
July 15, 2021 SMCC July Summer Social
June 24, 2021 SMCC YVR Webinar: The Return of LIVE: Evolving Festivals’ Sponsorship Marketing Approaches
June 16, 2021 SMCC June Webinar: How Live Entertainment Will Return Stronger Than Ever
May 27, 2021 Comment positionner vos marques lors des événements numériques ?
May 12, 2021 Leading Corporate Change Through Diversity & Inclusion
April 29, 2021 SMCC YVR Webinar Series: Clubhouse 101
April 14, 2021 SMCC Webinar Series: Much Ado About Data
March 25, 2021 Le CF Montréal; enjeux et défis d’un rebranding
March 24, 2021 The Psychology of Sponsorship
February 24, 2021 Moving Forward into the Next Normal
February 18, 2021 L’activation de marque à l’heure du digital : quelles options pour les annonceurs et leur partenaires stratégiques?
January 28, 2021 10 Positive Things in Canadian Sponsorship in 2020: Takeaways from the 14th Annual Canadian Sponsorship Landscape Study & Expert Input
December 10, 2020 SMCC VANCOUVER WEBINAR - SMCC CHEERS TO 2020 WITH CAMERON HUGHES
October 28, 2020 SMCC Webinar - October 28, 2020
October 15, 2020 SMCC Vancouver - Webinar - October 15, 2020
August 19, 2020 SMCC - Webinar - August 19, 2020
July 22, 2020 SMCC - Webinar - July 22, 2020
June 24, 2020 SMCC - Webinar - June 24, 2020
May 13, 2020 SMCC - Webinar - May 13, 2020
January 22, 2020 SMCC Toronto - Breakfast Forum - January 22, 2020
July 30, 2019 SMCC Vancouver - Education Event - July 30, 2019
May 08, 2019 SMCC Toronto - Breakfast Forum - May 8, 2019
April 04, 2018 SMCC Toronto - Breakfast Forum - April 4th, 2018
December 14, 2016 SMCC Toronto - Breakfast Forum - December 14th
November 16, 2016 SMCC Toronto - Breakfast Forum - November 16th
October 26, 2016 SMCC Toronto - Breakfast Forum - October 26th
September 21, 2016 SMCC Toronto - Breakfast Forum - September 21st
July 07, 2016 Past SMCC Vancouver July Education Event – July 7, 2016 – Fort McMurray and Corporate Canada
June 22, 2016 Past SMCC Montreal June Networking Event – June 22, 2016 – La Ronde
June 15, 2016 Past SMCC Toronto Breakfast Forum – June 15, 2016 – Big Events
June 06, 2016 Past SMCC Toronto Summer Social – July 6, 2016
May 25, 2016 Past SMCC Vancouver May Education Event – May 25, 2016 – The Evolution of Golf and Sponsorship
May 03, 2016 Past SMCC Calgary Speed Networking Event - May 3, 2016
April 27, 2016 2016 Sponsorship Marketing Awards - April 27, 2016
April 21, 2016 Past SMCC Montreal Cocktail Reception - April 21, 2016
April 20, 2016 Past SMCC Toronto Breakfast Forum - April 20, 2016 - The Modern Economy: How Tech Brands are Disrupting the Sponsorship Industry
March 30, 2016 Past SMCC Toronto Breakfast Forum - March 30, 2016 - The Changing Face of Sponsorship: Attracting & Engaging Multicultural Customers
March 09, 2016 Past SMCC Calgary Education Event - March 9, 2016 - Culture, CARE and Collaboration: An inside look at Community Investment and Sponsorship at WestJet
February 25, 2016 Past SMCC Vancouver Engage Conference - February 25, 2016
February 23, 2016 Past SMCC Montreal Breakfast Forum - February 23, 2016
February 18, 2016 Past SMCC Toronto Breakfast Forum - February 17, 2016 - Embracing Sponsorship ROI
February 04, 2016 Past SMCC Vancouver Education Event - February 4, 2016 - Sponsorship and the Arts
January 20, 2016 Past SMCC Toronto Breakfast Forum - January 20, 2016 - What's Hot, What's Not: Sponsorship Forecast 2016
December 15, 2015 Past SMCC Toronto Breakfast Forum - December 15, 2015 - The NBA All-Star Game: Leveraging a Pop Culture Behemoth
November 18, 2015 Past SMCC Toronto Breakfast Forum - November 18, 2015: Interactivity & Technology
October 21, 2015 Past SMCC Toronto Breakfast Forum - October 21, 2015: Music & Brand Partnerships
September 24, 2015 Past 2nd Annual SMCC Rock, Paper, Scissors Tournament - September 24, 2015
September 24, 2015 Past SMCC Calgary Education Event - September 24, 2015: The Art of Negotiation: Winning at the Game
September 23, 2015 Past SMCC Toronto Breakfast Forum - September 23, 2015: Cause & Sponsorship
August 12, 2015 Past SMCC Summer Social - August 12, 2015: Toronto Blue Jays vs. Oakland A's
July 22, 2015 Past SMCC Vancouver Education Event - July 22, 2015: FIFA Women's World Cup Canada 2015: Who Won the Sponsorship Game?
July 22, 2015 Past SMCC Fundamentals of Sponsorship Marketing Course - June 22 - 23, 2015
July 07, 2015 Past SMCC Calgary Event - July 7, 2015: Calgary Stampede Networking Event with Client Relationship Panel Discussion
June 17, 2015 Past SMCC Breakfast Forum - June 17, 2015: Hollywood & Sponsorships
May 28, 2015 Past SMCC Calgary Education Event - May 28, 2015: Building and Leading Teams for High Performance to Achieve Sponsorship Goals – Presented by Partnership Group – Sponsorship Specialists™
May 27, 2015 Past SMCC Vancouver Networking Event - May 27, 2015: 1st Anniversary Celebration
May 20, 2015 Past SMCC Breakfast Forum - May 20, 2015: The Home Field Advantage: 2015 Pan Am Games
April 29, 2015 Past SMCC Sponsorship Marketing Awards & Conference - April 29, 2015: Amplify: Bolder, Braver, Better
February 26, 2015 Past SMCC Vancouver Event - February 26, 2015: A Tangible Example of Success in Cause Marketing
February 18, 2015 Past SMCC Breakfast Forum - February 18, 2015: Going Viral: Branded Content & Sponsorship
January 28, 2015 Past SMCC Breakfast Forum - January 28, 2015: What's Hot, What's Not: Sponsorship Forecast 2015
January 28, 2015 Past SMCC Vancouver Event - January 28, 2015: Winter Social
January 20, 2015 Past SMCC Calgary Event - January 20, 2015: All Access Pass to WinSport
November 27, 2014 Past SMCC Vancouver Event - November 27, 2014: Vancouver Grey Cup Education Event & Concert
November 20, 2014 Past SMCC Calgary Event - November 20, 2014: 2014 Sponsorship Year in Review and What to Expect in 2015
September 30, 2014 Past SMCC Vancouver September Education Event - September 30, 2014: Leveraging Festival Partnerships
September 24, 2014 Past SMCC Calgary Event - September 24, 2014: Sport Tourism Fueled by Sponsorship
September 14, 2014 Past SMCC Breakfast Forum - September 10, 2014: Research Secrets - The Why & How Behind Sponsorship
June 25, 2014 Past SMCC Breakfast Forum - June 25, 2014: For Your Eyes Only 2: 50 Shades of Sponsorship Sales
May 28, 2014 Past SMCC Breakfast Forum - May 28: "Glocal" - Leveraging the World's Beautiful Game to Maximize Local Engagement
March 26, 2014 Past SMCC Breakfast Forum - March 26: Getting Festive - The Why and the ROI on Festivals
January 22, 2014 Past SMCC Breakfast Forum - January 22: Sponsorship Resolutions
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