Join the Sponsorship Marketing Council of Canada (SMCC) for our first breakfast forum of the fall season, as we explore The Long Game: Sponsorship Legacy in Major Events — a conversation on how brands, rights holders, and event organizers can create impact that extends far beyond the event itself.
Major events have the power to shape communities, economies, culture, and fandom for years to come. But what role do sponsors play in creating that legacy? How can sponsorships move beyond short-term activations to deliver meaningful, long-term impact for brands, rights holders, and the communities they serve?
Hear from industry leaders as they discuss:
How sponsors can create meaningful long-term impact beyond event activation
Lessons from global and Canadian major events
How legacy can be measured — for brands, communities, and the broader economy
Featured speakers include:
• Josh Fraser, Senior Client Services Analyst, YouGov
• Russ Reimer, Founder & President of Small Victories
• Nadia Barey, Project Manager, City of Toronto
• Marco Di Buono, President, Canadian Tire Jumpstart Charities
• Manpreet Pandha, Senior Manager, Enterprise Sponsorship, BMO
Wednesday, September 23rdTime: 8:00 – 10:30 a.m.Location: Real Sports Bar & Grill, 15 York Street, Toronto
Whether you're a brand marketer, rights holder, agency professional, or simply passionate about the future of sponsorship, this forum will offer fresh perspectives and practical insights on building sponsorship legacies!
RSVP now to secure your spot!
Ticket Price:
Members: Free*
Guests of Members: $15
Non-Members: $50
Student: $25
*Please note, this ticket rate is available for active SMCC Members at the time of registration.
Member Guest Note: SMCC welcomes and encourages guests of its members to attend at a special guest rate, offering an accessible way to bring new voices and industry peers into our growing community. Please note the $15 ticket is available once per year for each forum guest.
