Whatever you do, don't call these non-traditional, emerging or niche partnerships small, because they are big on results.

In an industry dominated by big players - niche properties and their sponsors have to be creative, resourceful and innovative to drive meaningful impact of their partnerships. Join us on April 24 at Real Sports for the SMCC Toronto Breakfast Forum where you’ll have the opportunity to hear about exceptional sponsorship success stories that you may not have heard of - yet!

Audience members will also have the opportunity to rank the presentations on Insight, Strategy, Activation and Impact with the 'Champion of Breakfast' winning bragging rights and a special prize!

Moderated by Ryan MacKenzie, Account Executive, A&E Inc.

Toronto Waterfront Marathon x TCS x DEC Sports

• Loucas Saites - Head of Marketing, Canada, TCS

• Charlotte Brookes - National Events Director, Canada Running Series

• Peter Cosentino - Founder, DEC Sports & Entertainment

Metrolinx x Forty Creek Whisky

• Nicole Moretti, - Marketing Manager – Dark Spirits, Campari Group Canada

• Meredith Sumner - Director, Partnership Strategy, Sales & Service, Metrolinx

OFSA A x Kruzee x OVG

• Megan MacKay - Director of Partnerships Development, Oak View Group Canada

• Julia Bancheri - Partnerships Development, Oak View Group Canada

Canadian Pickleball Association Pro Tour x HiSports x JOOLA

• Christina Chin - JOOLA Pro Athlete, HISPORTS Pickleball Coach

• Jonathan Tin - Chief Operating Officer, CPA Pro Tour

Click HERE for Speaker Bios

Date: Wednesday, April 24, 2024

Time: 8:00 AM - 10:30 AM 

• 8:00 AM - 8:30 AM - Check-In & Networking (Light Breakfast will be provided)
• 8:30 AM - 10:00 AM - Forum 
• 10:00 AM - 10:30 AM - Networking

Location: Real Sports Bar - 15 York St, Toronto  

Ticket Price:

• Members: Free!
• Non members: $50

The SMCC launched our +1 initiative in October, and we invite SMCC members once again to bring a colleague or friend to our Breakfast Forum for free to allow them to experience firsthand the vibrant and enriching atmosphere we offer! 

We believe that sharing the SMCC experience with friends can be a powerful way to showcase the value of our community, and this initiative underscores our commitment to creating an inclusive and welcoming environment. So, go ahead and invite a friend to join you at our next event, and let's make the SMCC community even stronger!

Members can register for the event as usual, and friends can select the "plus1" ticket type at registration. Contact the SMCC Office for the code and more instructions!

SMCC is committed to an inclusive environment in all its activities and welcomes members, non-members, volunteers and partners regardless of their race, colour, gender identity, religion, nationality, ancestry, citizenship, physical abilities, age and sexual orientation.

Want to grow your sponsorship audience? Try adding a social purpose component!

This interactive and engaging session will stock your sponsorship toolkit with useful tips, tricks and insights from recognized leaders in the sector. Increase your knowledge of social purpose, expand your understanding of why brands are looking for properties that incorporate social purpose and, most importantly, take away a few tips and tricks to elevate your sponsorship game! And, following the session, join us as we collectively cheer on Team Canada at the Canada vs. Czechia – Para Hockey World Championship Game, ticket is included with registration.

Date: Tuesday, May 7th, 2024

Venue: WinSport - 88 Canada Olympic Rd SW, Calgary, AB T3B 5R5

Time: 

• 3:00 – 5:00 PM (Education Panel/Meal/Networking)
• 5:00 PM (Canada vs. Czechia – Para Hockey World Championship Game, ticket Included with Registration)

Cost: 

• FREE for SMCC Members (bring a friend for no additional cost)
• $30 for Non-Members

Non Members Can:

• Pay to attend
• Time Sensitive Offer for new members - for a limited time, can use their fee towards a SMCC Annual Membership. 
• Come with a SMCC active member for FREE! – New to SMCC and want to learn more?  Come with a member and join us at no cost. 

"How I Got Here," an insightful breakfast forum where sponsorship marketing professionals will share captivating stories of triumph, setbacks, and pivotal moments that define their careers. From overcoming challenges to seizing opportunities, our speakers will reveal their personal journeys, career insights, and advice, promising to enlighten and inspire attendees.

For Market Watch, we will be joined by a leader and pioneer in sport business who will share insights on how our industry is evolving, the pathway that students and new grads are taking to enter our industry and how education within our industry has advanced.  

Whether you're a seasoned professional seeking fresh perspectives or an aspiring marketer eager to learn from the best, this event is a must-attend in the ever-evolving world of sponsorship marketing.

Date: Wednesday, May 22, 2024

Time: 8:00 AM - 10:30 AM 

• 8:00 AM - 8:30 AM - Check-In & Networking (Light Breakfast will be provided)
• 8:30 AM - 9:30 AM - Forum 
• 9:30 AM - 10:00 AM - Networking

Location: Real Sports Bar - 15 York St, Toronto  

Ticket Price:

• Members: Free!
• Non members: $50
• Student: $25

The SMCC launched our +1 initiative in October, and we invite SMCC members once again to bring a colleague or friend to our Breakfast Forum for free to allow them to experience firsthand the vibrant and enriching atmosphere we offer! 

We believe that sharing the SMCC experience with friends can be a powerful way to showcase the value of our community, and this initiative underscores our commitment to creating an inclusive and welcoming environment. So, go ahead and invite a friend to join you at our next event, and let's make the SMCC community even stronger!

Members can register for the event as usual, and add a guest to their registration. If you have any questions, please contact the SMCC Office for support.

SMCC is committed to an inclusive environment in all its activities and welcomes members, non-members, volunteers and partners regardless of their race, colour, gender identity, religion, nationality, ancestry, citizenship, physical abilities, age and sexual orientation.