Upcoming events

    • August 24, 2022
    • 8:30 AM - 10:00 AM
    • Real Sports Bar, 15 York Street, Toronto
    Register


    Place your bets! The legalization of sports betting in Canada has begun and we’ve assembled a panel of experts to discuss the rapidly evolving landscape of sports betting partnerships.

    Join us on Wednesday, August 24th, 8:30 am at Real Sports in Toronto for our August Breakfast Forum.

    With sports betting being a mature and established category in international markets, the first few months of activities by providers in Ontario provides an interesting case study. 

    Our panel of experts will discuss how different operators have decided to go to market, strategies for engagement, the role brands and properties have played, opportunities for future involvement, and overall learnings in the Canadian Market. 


    Market Watch / Sports Betting 101: Jeff Harris, National Sports Business Advisory Leader, Deloitte 


    Panel

    Moderator:


    Panelists

    • Keesje KortDirector, Commercial Partnerships, PointsBet Canada
    • Kuljeet SindharAssociate Vice President, International Gaming & Data Ventures, NBA
    • Caspar YueManager, Digital Sports Strategy, OLG/Proline+
    • Noor Zainab, Host & Producer, The Parleh

    Ticket Price

    Member: Free!

    Non-member: $50

    SMCC is committed to an inclusive environment in all its activities and welcomes members, non-members, volunteers and partners regardless of their race, colour, gender identity, religion, nationality, ancestry, citizenship, physical abilities, age and sexual orientation.



    • September 07, 2022
    • 5:00 PM - 11:00 PM
    • at The Globe and Mail Centre
    Register



    Event Date: Wednesday, September 7, 2022

    Event Time: 5:00pm - 11:00pm 

    Event Location: Globe and Mail Centre


    Event Details:

    Launched in 2000 to recognize sponsorship marketing excellence, the Sponsorship Marketing Awards (SMAs) have become a cornerstone of the Sponsorship Marketing Council Canada (SMCC) and an anticipated event in the Canadian marketing calendar. The SMAs recognize and reward the work of properties, brands, and agencies that have maximized the return on their investments in sponsorship marketing.

    SMCC is excited to announce that we will be hosting the SMAs this year not only in one but in four cities! Not only are we back in a new venue in Toronto as the Globe and Mail Centre will welcome us for the first time, but we are thrilled to announce that we will also have locations in Montreal, and Vancouver! More details on how to attend and celebrate the past year with industry partners and friends will be provided soon. Venues aren’t your thing? SMCC is happy to offer a live broadcast of the event at a reduced rate. 

    SMCC is committed to an inclusive environment in all its activities and welcomes members, non-members, volunteers and partners regardless of their race, colour, gender identity, religion, nationality, ancestry, citizenship, physical abilities, age and sexual orientation. 


    Date de l'événement: 7 septembre 2022

    Heure de l'évènement: 17h00 - 23h00

    Lieu de l'événement : Centre du Globe and Mail


    Détails de l'évènement:


    Lancés en 2000 afin de reconnaître l’excellence en commandites, les Prix de la commandite sont devenus la pierre angulaire du Conseil Canadien sur la commandite et un événement attendu dans le calendrier du marketing canadien. Les Prix de la commandite reconnaissent et récompensent le travail des commanditaires, marques et agences ayant réussi à maximiser leur retour sur investissement via la commandite.

    Le SMCC est heureux d'annoncer que nous accueillerons les SMA cette année non pas dans une, mais dans quatre villes! En effet, non seulement nous serons dans un nouveau lieu à Toronto alors que le Globe and Mail Centre nous accueillera pour la première fois, mais nous sommes fiers d'annoncer que nous offrirons également des soirées à Calgary, Montréal et Vancouver! Plus de détails sur la façon d'assister et de célébrer l'année écoulée avec des partenaires et amis de l'industrie seront bientôt fournis. Vous ne pourrez assister en personne? Le SMCC est heureux d'offrir une retransmission en direct de l'événement à un tarif réduit.

    Le CCC s’engage à assurer un environnement inclusif dans toutes ses activités et accueille les membres, non-membres, bénévoles et partenaires quelque soit leur race, leur couleur, leur identité de genre, leur religion, leur nationalité, l’ascendance, leur citoyenneté, leurs capacités physiques, leur âge ou leur orientation sexuelle.

    • September 07, 2022
    • 3:00 PM - 7:00 PM (PDT)
    • Tap & Barrel Bridges, Granville Island
    Register



    SMCC Vancouver is excited to announce we will be hosting an in-person Sponsorship Marketing Awards event on Wednesday, September 7th. We will be streaming the live show from Toronto, and having some fun of our own too! Please join us for a great celebration of Sponsorship Marketing. 

    What: Sponsorship Marketing Awards VANCOUVER!
    Date: Wednesday, September 7, 2022
    Time: 3:00 PM - 7:00 PM PT
    Location: Tap & Barrel Bridges: 1696 Duranleau St. Vancouver, BC V6H 3S4 

    Cost: $50 (includes 2 complimentary drinks and canapes)

    *Must register in advance to participate.

    Questions? Please contact the SMCC Office.

    Cancellations with request for a refund must be in writing and received via email by Wednesday, August 24, 2022. Refunds are not available after this date; however, registrations can be transferred.

    • September 07, 2022
    • 6:00 PM - 9:00 PM
    • Mythik - Rio Tinto VIP, Entrée via Cour, 1909 Av. des Canadiens-de-Montréal, Montréal, QC H3C 5L2
    Register



    SMCC Montreal is excited to announce we will be hosting an in-person Sponsorship Marketing Awards event on Wednesday, September 7th. We will be streaming the live show from Toronto, and having some fun of our own too! Please join us for a great celebration of Sponsorship Marketing. 

    What: Sponsorship Marketing Awards MONTREAL!
    Date: Wednesday, September 7, 2022
    Time: 6:00 PM - 9:00 PM ET
    Location: Mythik - Rio Tinto VIP, Entrée via Cour, 1909 Av. des Canadiens-de-Montréal, Montréal, QC H3C 5L2

    Cost: $50 (includes 2 complimentary drinks and canapes)

    *Must register in advance to participate.

    Questions? Please contact the SMCC Office.

    Cancellations with request for a refund must be in writing and received via email by Wednesday, August 24, 2022. Refunds are not available after this date; however, registrations can be transferred.

Past events

July 20, 2022 Summer Social Event presented by CMA and SMCC
July 12, 2022 SMCC Stampede Event
June 22, 2022 SMCC Vancouver Events: Summer Social
June 22, 2022 SMCC June Breakfast Forum: Influencers and Ambassadors: How to find the right voice to bring your brand to life
May 31, 2022 SMCC Spring Social
May 18, 2022 SMCC Calgary Spring Social – Back in Person!
May 18, 2022 SMCC May Breakfast Forum: How the Sponsorship Industry is Maintaining and Sustaining DE&I Initiatives
May 17, 2022 SMCC Vancouver Events & Reconciliation: What Indigenous Led Truly Means
April 20, 2022 SMCC Webinar Series: Entering the Metaverse
April 01, 2022 Activate! Mentorship Program
March 23, 2022 SMCC Webinar Series - Rising Tides: The Evolving Opportunity of Women’s Sports
February 23, 2022 SMCC Webinar Series: Health & Wellness Sponsorships in the age of COVID
February 01, 2022 2022 SMCC Activate! Mentorship Program
January 26, 2022 SMCC Webinar Series: A year in review and the year ahead: what we learned and what we need to do
December 17, 2021 SMCC Vancouver Cocktails & Conversations
December 15, 2021 Purpose-driven partnerships: How does Cause get the spotlight when everything seems purpose driven?
November 25, 2021 SMCC Annual General Meeting with Special Guest Neil Pasricha
October 27, 2021 SMCC October Webinar: Postponement to the Podium: how the Olympic and Paralympic community adjusted under extraordinary circumstances
September 23, 2021 2021 SMAs
August 18, 2021 SMCC August Webinar: Sustainability, Sponsorship & the Climate Pledge Arena
July 15, 2021 SMCC July Summer Social
June 24, 2021 SMCC YVR Webinar: The Return of LIVE: Evolving Festivals’ Sponsorship Marketing Approaches
June 16, 2021 SMCC June Webinar: How Live Entertainment Will Return Stronger Than Ever
May 27, 2021 Comment positionner vos marques lors des événements numériques ?
May 12, 2021 Leading Corporate Change Through Diversity & Inclusion
April 29, 2021 SMCC YVR Webinar Series: Clubhouse 101
April 14, 2021 SMCC Webinar Series: Much Ado About Data
March 25, 2021 Le CF Montréal; enjeux et défis d’un rebranding
March 24, 2021 The Psychology of Sponsorship
February 24, 2021 Moving Forward into the Next Normal
February 18, 2021 L’activation de marque à l’heure du digital : quelles options pour les annonceurs et leur partenaires stratégiques?
January 28, 2021 10 Positive Things in Canadian Sponsorship in 2020: Takeaways from the 14th Annual Canadian Sponsorship Landscape Study & Expert Input
December 10, 2020 SMCC VANCOUVER WEBINAR - SMCC CHEERS TO 2020 WITH CAMERON HUGHES
October 28, 2020 SMCC Webinar - October 28, 2020
October 15, 2020 SMCC Vancouver - Webinar - October 15, 2020
August 19, 2020 SMCC - Webinar - August 19, 2020
July 22, 2020 SMCC - Webinar - July 22, 2020
June 24, 2020 SMCC - Webinar - June 24, 2020
May 13, 2020 SMCC - Webinar - May 13, 2020
January 22, 2020 SMCC Toronto - Breakfast Forum - January 22, 2020
July 30, 2019 SMCC Vancouver - Education Event - July 30, 2019
May 08, 2019 SMCC Toronto - Breakfast Forum - May 8, 2019
April 04, 2018 SMCC Toronto - Breakfast Forum - April 4th, 2018
December 14, 2016 SMCC Toronto - Breakfast Forum - December 14th
November 16, 2016 SMCC Toronto - Breakfast Forum - November 16th
October 26, 2016 SMCC Toronto - Breakfast Forum - October 26th
September 21, 2016 SMCC Toronto - Breakfast Forum - September 21st
July 07, 2016 Past SMCC Vancouver July Education Event – July 7, 2016 – Fort McMurray and Corporate Canada
June 22, 2016 Past SMCC Montreal June Networking Event – June 22, 2016 – La Ronde
June 15, 2016 Past SMCC Toronto Breakfast Forum – June 15, 2016 – Big Events
June 06, 2016 Past SMCC Toronto Summer Social – July 6, 2016
May 25, 2016 Past SMCC Vancouver May Education Event – May 25, 2016 – The Evolution of Golf and Sponsorship
May 03, 2016 Past SMCC Calgary Speed Networking Event - May 3, 2016
April 27, 2016 2016 Sponsorship Marketing Awards - April 27, 2016
April 21, 2016 Past SMCC Montreal Cocktail Reception - April 21, 2016
April 20, 2016 Past SMCC Toronto Breakfast Forum - April 20, 2016 - The Modern Economy: How Tech Brands are Disrupting the Sponsorship Industry
March 30, 2016 Past SMCC Toronto Breakfast Forum - March 30, 2016 - The Changing Face of Sponsorship: Attracting & Engaging Multicultural Customers
March 09, 2016 Past SMCC Calgary Education Event - March 9, 2016 - Culture, CARE and Collaboration: An inside look at Community Investment and Sponsorship at WestJet
February 25, 2016 Past SMCC Vancouver Engage Conference - February 25, 2016
February 23, 2016 Past SMCC Montreal Breakfast Forum - February 23, 2016
February 18, 2016 Past SMCC Toronto Breakfast Forum - February 17, 2016 - Embracing Sponsorship ROI
February 04, 2016 Past SMCC Vancouver Education Event - February 4, 2016 - Sponsorship and the Arts
January 20, 2016 Past SMCC Toronto Breakfast Forum - January 20, 2016 - What's Hot, What's Not: Sponsorship Forecast 2016
December 15, 2015 Past SMCC Toronto Breakfast Forum - December 15, 2015 - The NBA All-Star Game: Leveraging a Pop Culture Behemoth
November 18, 2015 Past SMCC Toronto Breakfast Forum - November 18, 2015: Interactivity & Technology
October 21, 2015 Past SMCC Toronto Breakfast Forum - October 21, 2015: Music & Brand Partnerships
September 24, 2015 Past 2nd Annual SMCC Rock, Paper, Scissors Tournament - September 24, 2015
September 24, 2015 Past SMCC Calgary Education Event - September 24, 2015: The Art of Negotiation: Winning at the Game
September 23, 2015 Past SMCC Toronto Breakfast Forum - September 23, 2015: Cause & Sponsorship
August 12, 2015 Past SMCC Summer Social - August 12, 2015: Toronto Blue Jays vs. Oakland A's
July 22, 2015 Past SMCC Vancouver Education Event - July 22, 2015: FIFA Women's World Cup Canada 2015: Who Won the Sponsorship Game?
July 22, 2015 Past SMCC Fundamentals of Sponsorship Marketing Course - June 22 - 23, 2015
July 07, 2015 Past SMCC Calgary Event - July 7, 2015: Calgary Stampede Networking Event with Client Relationship Panel Discussion
June 17, 2015 Past SMCC Breakfast Forum - June 17, 2015: Hollywood & Sponsorships
May 28, 2015 Past SMCC Calgary Education Event - May 28, 2015: Building and Leading Teams for High Performance to Achieve Sponsorship Goals – Presented by Partnership Group – Sponsorship Specialists™
May 27, 2015 Past SMCC Vancouver Networking Event - May 27, 2015: 1st Anniversary Celebration
May 20, 2015 Past SMCC Breakfast Forum - May 20, 2015: The Home Field Advantage: 2015 Pan Am Games
April 29, 2015 Past SMCC Sponsorship Marketing Awards & Conference - April 29, 2015: Amplify: Bolder, Braver, Better
February 26, 2015 Past SMCC Vancouver Event - February 26, 2015: A Tangible Example of Success in Cause Marketing
February 18, 2015 Past SMCC Breakfast Forum - February 18, 2015: Going Viral: Branded Content & Sponsorship
January 28, 2015 Past SMCC Breakfast Forum - January 28, 2015: What's Hot, What's Not: Sponsorship Forecast 2015
January 28, 2015 Past SMCC Vancouver Event - January 28, 2015: Winter Social
January 20, 2015 Past SMCC Calgary Event - January 20, 2015: All Access Pass to WinSport
November 27, 2014 Past SMCC Vancouver Event - November 27, 2014: Vancouver Grey Cup Education Event & Concert
November 20, 2014 Past SMCC Calgary Event - November 20, 2014: 2014 Sponsorship Year in Review and What to Expect in 2015
September 30, 2014 Past SMCC Vancouver September Education Event - September 30, 2014: Leveraging Festival Partnerships
September 24, 2014 Past SMCC Calgary Event - September 24, 2014: Sport Tourism Fueled by Sponsorship
September 14, 2014 Past SMCC Breakfast Forum - September 10, 2014: Research Secrets - The Why & How Behind Sponsorship
June 25, 2014 Past SMCC Breakfast Forum - June 25, 2014: For Your Eyes Only 2: 50 Shades of Sponsorship Sales
May 28, 2014 Past SMCC Breakfast Forum - May 28: "Glocal" - Leveraging the World's Beautiful Game to Maximize Local Engagement
March 26, 2014 Past SMCC Breakfast Forum - March 26: Getting Festive - The Why and the ROI on Festivals
January 22, 2014 Past SMCC Breakfast Forum - January 22: Sponsorship Resolutions