Upcoming events

    • December 15, 2021
    • 12:00 PM - 1:00 PM
    • YouTube
    Register


    As purpose-led partnerships become more and more mainstream, organizations are tasked with rising above the noise and demonstrating real impact. Brands are seeking value-aligned partners to collaborate towards shared goals and are building longer-term strategic partnerships to demonstrate to their stakeholders a real commitment to change. Many causes are capitalizing on the opportunity to leverage brand 'or property' partnerships to broaden their support and share their impact. Learn from the best-in-class purpose-driven partnerships across Canada in December's SMCC webinar and how they have been able to rise above the clutter and make noise.

    THE MODERATOR

    • Tania Little, CFRE, CSR-P (bio), Chief Development and Partnerships Officer, Food Banks Canada 

    MARKET WATCH

    • Laura Janes, Vice President, IMI

    THE PANELISTS

    • Susan Irving (bio), Chief Marketing Officer, Kruger Products L.P.
    • Paul Joliat, Assistant Vice President, Global Partnerships, Sun Life Financial
    • Robert Witchel, Executive Director, Jays Care Foundation

Past events

November 25, 2021 SMCC Annual General Meeting with Special Guest Neil Pasricha
October 27, 2021 SMCC October Webinar: Postponement to the Podium: how the Olympic and Paralympic community adjusted under extraordinary circumstances
September 23, 2021 2021 SMAs
August 18, 2021 SMCC August Webinar: Sustainability, Sponsorship & the Climate Pledge Arena
July 15, 2021 SMCC July Summer Social
June 24, 2021 SMCC YVR Webinar: The Return of LIVE: Evolving Festivals’ Sponsorship Marketing Approaches
June 16, 2021 SMCC June Webinar: How Live Entertainment Will Return Stronger Than Ever
May 27, 2021 Comment positionner vos marques lors des événements numériques ?
May 12, 2021 Leading Corporate Change Through Diversity & Inclusion
April 29, 2021 SMCC YVR Webinar Series: Clubhouse 101
April 14, 2021 SMCC Webinar Series: Much Ado About Data
March 25, 2021 Le CF Montréal; enjeux et défis d’un rebranding
March 24, 2021 The Psychology of Sponsorship
February 24, 2021 Moving Forward into the Next Normal
February 18, 2021 L’activation de marque à l’heure du digital : quelles options pour les annonceurs et leur partenaires stratégiques?
January 28, 2021 10 Positive Things in Canadian Sponsorship in 2020: Takeaways from the 14th Annual Canadian Sponsorship Landscape Study & Expert Input
December 10, 2020 SMCC VANCOUVER WEBINAR - SMCC CHEERS TO 2020 WITH CAMERON HUGHES
October 28, 2020 SMCC Webinar - October 28, 2020
October 15, 2020 SMCC Vancouver - Webinar - October 15, 2020
August 19, 2020 SMCC - Webinar - August 19, 2020
July 22, 2020 SMCC - Webinar - July 22, 2020
June 24, 2020 SMCC - Webinar - June 24, 2020
May 13, 2020 SMCC - Webinar - May 13, 2020
January 22, 2020 SMCC Toronto - Breakfast Forum - January 22, 2020
July 30, 2019 SMCC Vancouver - Education Event - July 30, 2019
May 08, 2019 SMCC Toronto - Breakfast Forum - May 8, 2019
April 04, 2018 SMCC Toronto - Breakfast Forum - April 4th, 2018
December 14, 2016 SMCC Toronto - Breakfast Forum - December 14th
November 16, 2016 SMCC Toronto - Breakfast Forum - November 16th
October 26, 2016 SMCC Toronto - Breakfast Forum - October 26th
September 21, 2016 SMCC Toronto - Breakfast Forum - September 21st
July 07, 2016 Past SMCC Vancouver July Education Event – July 7, 2016 – Fort McMurray and Corporate Canada
June 22, 2016 Past SMCC Montreal June Networking Event – June 22, 2016 – La Ronde
June 15, 2016 Past SMCC Toronto Breakfast Forum – June 15, 2016 – Big Events
June 06, 2016 Past SMCC Toronto Summer Social – July 6, 2016
May 25, 2016 Past SMCC Vancouver May Education Event – May 25, 2016 – The Evolution of Golf and Sponsorship
May 03, 2016 Past SMCC Calgary Speed Networking Event - May 3, 2016
April 27, 2016 2016 Sponsorship Marketing Awards - April 27, 2016
April 21, 2016 Past SMCC Montreal Cocktail Reception - April 21, 2016
April 20, 2016 Past SMCC Toronto Breakfast Forum - April 20, 2016 - The Modern Economy: How Tech Brands are Disrupting the Sponsorship Industry
March 30, 2016 Past SMCC Toronto Breakfast Forum - March 30, 2016 - The Changing Face of Sponsorship: Attracting & Engaging Multicultural Customers
March 09, 2016 Past SMCC Calgary Education Event - March 9, 2016 - Culture, CARE and Collaboration: An inside look at Community Investment and Sponsorship at WestJet
February 25, 2016 Past SMCC Vancouver Engage Conference - February 25, 2016
February 23, 2016 Past SMCC Montreal Breakfast Forum - February 23, 2016
February 18, 2016 Past SMCC Toronto Breakfast Forum - February 17, 2016 - Embracing Sponsorship ROI
February 04, 2016 Past SMCC Vancouver Education Event - February 4, 2016 - Sponsorship and the Arts
January 20, 2016 Past SMCC Toronto Breakfast Forum - January 20, 2016 - What's Hot, What's Not: Sponsorship Forecast 2016
December 15, 2015 Past SMCC Toronto Breakfast Forum - December 15, 2015 - The NBA All-Star Game: Leveraging a Pop Culture Behemoth
November 18, 2015 Past SMCC Toronto Breakfast Forum - November 18, 2015: Interactivity & Technology
October 21, 2015 Past SMCC Toronto Breakfast Forum - October 21, 2015: Music & Brand Partnerships
September 24, 2015 Past 2nd Annual SMCC Rock, Paper, Scissors Tournament - September 24, 2015
September 24, 2015 Past SMCC Calgary Education Event - September 24, 2015: The Art of Negotiation: Winning at the Game
September 23, 2015 Past SMCC Toronto Breakfast Forum - September 23, 2015: Cause & Sponsorship
August 12, 2015 Past SMCC Summer Social - August 12, 2015: Toronto Blue Jays vs. Oakland A's
July 22, 2015 Past SMCC Vancouver Education Event - July 22, 2015: FIFA Women's World Cup Canada 2015: Who Won the Sponsorship Game?
July 22, 2015 Past SMCC Fundamentals of Sponsorship Marketing Course - June 22 - 23, 2015
July 07, 2015 Past SMCC Calgary Event - July 7, 2015: Calgary Stampede Networking Event with Client Relationship Panel Discussion
June 17, 2015 Past SMCC Breakfast Forum - June 17, 2015: Hollywood & Sponsorships
May 28, 2015 Past SMCC Calgary Education Event - May 28, 2015: Building and Leading Teams for High Performance to Achieve Sponsorship Goals – Presented by Partnership Group – Sponsorship Specialists™
May 27, 2015 Past SMCC Vancouver Networking Event - May 27, 2015: 1st Anniversary Celebration
May 20, 2015 Past SMCC Breakfast Forum - May 20, 2015: The Home Field Advantage: 2015 Pan Am Games
April 29, 2015 Past SMCC Sponsorship Marketing Awards & Conference - April 29, 2015: Amplify: Bolder, Braver, Better
February 26, 2015 Past SMCC Vancouver Event - February 26, 2015: A Tangible Example of Success in Cause Marketing
February 18, 2015 Past SMCC Breakfast Forum - February 18, 2015: Going Viral: Branded Content & Sponsorship
January 28, 2015 Past SMCC Breakfast Forum - January 28, 2015: What's Hot, What's Not: Sponsorship Forecast 2015
January 28, 2015 Past SMCC Vancouver Event - January 28, 2015: Winter Social
January 20, 2015 Past SMCC Calgary Event - January 20, 2015: All Access Pass to WinSport
November 27, 2014 Past SMCC Vancouver Event - November 27, 2014: Vancouver Grey Cup Education Event & Concert
November 20, 2014 Past SMCC Calgary Event - November 20, 2014: 2014 Sponsorship Year in Review and What to Expect in 2015
September 30, 2014 Past SMCC Vancouver September Education Event - September 30, 2014: Leveraging Festival Partnerships
September 24, 2014 Past SMCC Calgary Event - September 24, 2014: Sport Tourism Fueled by Sponsorship
September 14, 2014 Past SMCC Breakfast Forum - September 10, 2014: Research Secrets - The Why & How Behind Sponsorship
June 25, 2014 Past SMCC Breakfast Forum - June 25, 2014: For Your Eyes Only 2: 50 Shades of Sponsorship Sales
May 28, 2014 Past SMCC Breakfast Forum - May 28: "Glocal" - Leveraging the World's Beautiful Game to Maximize Local Engagement
March 26, 2014 Past SMCC Breakfast Forum - March 26: Getting Festive - The Why and the ROI on Festivals
January 22, 2014 Past SMCC Breakfast Forum - January 22: Sponsorship Resolutions