What Wins, and Why: What This Year's SMAs Tell Us About Sponsorship Marketing
Join the Sponsorship Marketing Council of Canada (SMCC) for our next breakfast forum as we dive into What Wins, and Why: What This Year's SMAs Tell Us About Sponsorship Marketing - a look inside the case studies, strategy, and storytelling behind Canada's top sponsorship marketing work.
Following this year's Sponsorship Marketing Awards on October 8th, we'll unpack what sets the winning submissions apart - from idea strength to measurable impact - and hear directly from judges and award winners on what it really takes to build a best-in-class case, and the industry trends they're seeing take shape. We'll also explore how the definition of a winning sponsorship has evolved over time, drawing on lessons and best practices from leading sponsorship programs here in Canada and around the world.
Hear from industry leaders as they discuss:
● What makes a winning case - idea strength, storytelling, and metrics
● How judges evaluate what makes a submission stand out
● How the definition of a "winning" sponsorship has evolved over time
● Best practices and trends shaping sponsorship marketing, in Canada and internationally
● Bold sponsorship: the role of risk-taking and creativity in standout work
Date: Wednesday, November 4th
Time: 8:00 – 10:30 a.m.
Location: TIFF Lightbox, 350 King Street West, Toronto
RSVP now to secure your spot!
Ticket Price:
● Members: Free*
● Guests of Members: $15
● Non-Members: $50
● Student: $25
*Please note, this ticket rate is available for active SMCC Members at the time of registration.
Member Guest Note: SMCC welcomes and encourages guests of its members to attend at a special guest rate, offering an accessible way to bring new voices and industry peers into our growing community. Please note the $15 ticket is available once per year for each forum guest.