Beyond the Encore: Building Connections between Artist, Venue, Brand and Fan
In sponsorship, music is more than a soundtrack, it’s cultural glue. But moving beyond a logo on a stage to create a truly endemic partnership requires a masterclass in strategy, trust, and timing.
Join the SMCC for a special edition of a Toronto Breakfast Forum on June 3rd at the RBC Amphitheatre, as we go behind the scenes of high-stakes music partnerships. We’ll explore how brands can enhance the experience and connection between artist and fan.
The Lineup:
Fireside Chat: Executives from Live Nation and RBC unpack the strategy and long-term vision behind their landmark naming rights deal of the RBC Amphitheatre.
360-Degree Panel: Perspectives from a Brand, Agency, and Festival on balancing commercial goals with artistic integrity.
Don't just sponsor the show - learn the intricacies of the live entertainment ecosystem.
Date: June 3rd Time: 8:00 AM - 10:00AM Venue: Lake House at RBC Amphitheatre
In addition to networking, speakers will be available after the event for deeper conversations with interested audience members.
RSVP now to secure your spot!
Ticket Price:
Members: Free*
Guests of Members: $15
Non-Members: $50
Student: $25
*Please note, this ticket rate is available for active SMCC Members at the time of registration. Member Guest Note: SMCC welcomes and encourages guests of its members to attend at a special guest rate, offering an accessible way to bring new voices and industry peers into our growing community. Please note the $15 ticket is available once per year for each forum guest.