The Games have ended. The insights are just beginning.
Join us for an exclusive post-Games debrief as we unpack what resonated, what surprised us, and what's next for major event sponsorships in Canada.
What You'll Hear
Three Critical PerspectivesHear from all sides of the sponsorship ecosystem – rightsholder strategy, brand/agency execution, and independent measurement – for a complete 360° view of what makes event marketing successful.
Data-Driven Performance InsightsGet an insider's view into who Canadian Olympic Team fans really are, where they engage, and how to speak to them effectively. Learn what makes a successful Team Canada sponsorship program that truly connects with Canadian audiences – backed by real measurement and consumer research.
Learnings You Can UseDiscover transferable strategies for connecting with passionate sports and entertainment audiences across any major event property. Whether you're planning for LA 2028, readying a World Cup partnership, considering music festivals, or evaluating any major event sponsorship, these insights will help you craft campaigns that resonate and deliver ROI.
Featured Speakers:
Kristin Crawford | YouGov Canada Tim Mackay | Canadian Olympic Committee Joe Krizman | Director, Sports Sponsorships, RBC _____________________________________________________________
Don't miss this opportunity to gain competitive intelligence and strategic insights that will elevate your approach to major event sponsorships, Olympic or otherwise. _____________________________________________________________
Presented by YouGov Canada