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The SMCC May Breakfast Forum will take place during CMA Marketing Week. Further details can be found here.
Today’s marketers are faced with a seemingly endless choice of partnership opportunities. With budgets tightening and expectations rising, decision-makers may reach for the convenient or “obvious” choice. But for many brands, the path to creating impact can involve investing in grassroots partnerships.
Cementing local pride; growing goodwill among communities; curating engagement with specific audiences; these are some of the many benefits of a well-executed local, grassroots partnership.
If you're looking to tap into the power of grassroots, you may be asking yourself some questions:
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Does a grassroots partnership with an established foundation offer a good entry point?
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Does a non-profit partnership create new, deeper levels of brand impact?
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Does creating a brand-owned grassroots initiative justify the investment of time and capital?
Join us on Tuesday, May 5th as we dive into three distinct grassroots partnership paths. We'll discuss the value proposition of each option; the distinct ways in each property can drive brand value; and what strategies and tactics are needed to ensure a mutually beneficial grassroots partnership.
By the end of the session, attendees will come away with an understanding of how they can create and optimize their own grassroots partnerships.
Date: Tuesday, May 5th
Time: 8:00 AM - 10:30 AM
Location: Real Sports Bar - 15 York St., Toronto
Speakers:
Matthew Demchuk - Sponsorship Manager, Prospects by Sports Illustrated Prospects by Sports Illustrated
Tristian Reid - Board Chair, Inclusion in Canadian Sports Network (ICSN) Inclusion in Canadian Sports Network
Edwina Eng - Managing Director YouGov
Iain Crerar - Director, Development MLSE Foundation
Tanya Mruck - VP, Community Engagement & Social Impact MLSE Foundation
Ismail Hassan - Founder, Dribble Dreams Foundation Dribble Dreams Foundation
Brianna Martey - Director of People & Culture, Dribble Dreams Foundation Dribble Dreams Foundation
Kristina Koprivica - Vice President, Corporate Marketing & Strategy Kruger Products
In addition to networking, speakers will be available after the event for deeper conversations with interested audience members.
RSVP now to secure your spot!
Ticket Price:
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Members: Free*
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Guests of Members: $15
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Non-Members: $50
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Student: $25
*Please note, this ticket rate is available for active SMCC Members at the time of registration.
Member Guest Note: SMCC welcomes and encourages guests of its members to attend at a special guest rate, offering an accessible way to bring new voices and industry peers into our growing community. Please note the $15 ticket is available once per year for each forum guest.