SMCC Vancouver - From Data to Devotion: Turning Customer Insights into Loyalty-Driven Partnerships

  • March 04, 2026
  • 4:30 PM - 6:30 PM
  • Unite Partnerships Office - 1085 Homer Street, Suite 400 (Yaletown)

Registration

  • 5% tax included in purchase price
  • 5% tax included in purchase price

Data is only valuable if fans trust you with it - and if you know what to do once you have it. This panel brings together leaders from sport, brand, and agency to explore how permission-based first-party data can power loyalty, retention, and smarter partnerships. You’ll walk away with practical examples of what data to collect, how to collect it ethically, and how to activate it across CRM, content, and sponsorship strategy.

Speakers: 

  • Carlie Lorentz, Brand Manager, Molson
  • Chris Bromley, Director of Business Intelligence, Vancouver Whitecaps 
  • Derek Stanek, Vice President, Two Circles

Date : Wednesday March 4

Time : 4:30 - 6:30pm 

Location : Unite Partnerships Office - 1085 Homer Street, Suite 400 (Yaletown)

Tickets*:

  • Member pricing - $25
  • Non-member pricing - $40 

*Beverages and light snacks provided