January Breakfast Forum: Sponsorship’s Age of Optimization: Results of the 19th Annual Canadian Sponsorship Landscape Study

The pandemic is in the rearview mirror and sponsorship is hitting its stride! To kick off SMCC’s 2026 Breakfast Forums, a set of industry experts will dig into the key results of the annual CSLS with deep dives on some of the key trends impacting an industry that could be best defined as “optimizing”, as brands, properties and agencies spend, activate, evaluate and service better. 

Date: Wednesday, January 21, 2026

Time: 8:00 AM - 10:30 AM 

• 8:00 AM - 8:30 AM - Check-In & Networking (Light Breakfast will be provided)
• 8:30 AM - 10:00 AM - Forum 
• 10:00 AM - 10:30 AM - Networking

Location: Real Sports Bar - 15 York St, Toronto  

Ticket Price:

• Members: FREE*
• Non members: $50
• Student: $25