The Blue Jays’ World Series run captured the country—driving massive audience spikes, energizing fans, and creating the kind of cultural moment that brands dream about. But beyond the excitement, it offered real insight into how momentum moments shape behaviour, value and opportunity across the sports marketing ecosystem.
This panel brings together voices from the Blue Jays organization, Sportsnet and select brand partners to break down what the industry can learn from this postseason moment. From shifting audience patterns to the realities of real-time storytelling, we’ll explore how the key players navigated the surge—and what it reveals about building more responsive, relevant partnerships.
Together, we’ll cut through the hype to understand what the Jays’ postseason moment actually revealed about today’s sports landscape and how the industry can respond with more confidence and clarity.
Date: Wednesday, December 10, 2025
Time: 8:00 AM - 10:30 AM
Location: Real Sports Bar - 15 York St, Toronto
Ticket Price:
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