Breakfast Forum: Building Community through Festival Sponsorship–from Presence to Impact

Festivals are more than just events—they’re cultural touchstones, where communities connect, identities are celebrated, and stories are shared. Sponsorship can make these moments bigger, better and more inclusive—but only if brands go beyond simply “showing up.” This session will unpack how the most effective festival sponsorships turn cultural insight into real community impact. We’ll explore how partnerships can respect the communities they touch, create experiences worth talking about, and build authentic relationships over time.

Attendees will walk away with:

• A clear understanding for assessing whether a festival sponsorship is truly community-driven.
• Real-world inspiration for activations that blend cultural understanding, creativity, and impact.
• Actionable ideas to move from logo placement to lasting presence—making sponsorships matter long after the event ends.

Whether you’re a brand, agency or rights holder, this conversation will challenge the way you think about festivals, and inspire a higher standard for what “showing up” really means.

Speakers from TIFF, Live Nation, belairdirect, Skip and YouGov will be present.

Time: 8:00 AM - 10:30 AM 

• 8:00 AM - 8:30 AM - Check-In & Networking (Light Breakfast will be provided)
• 8:30 AM - 10:00 AM - Forum 
• 10:00 AM - 10:30 AM - Networking

Location: TIFF Lightbox, 350 King St. West, Toronto, ON, M5V 3X5

Ticket Price:

• Members: Free!
• Non members: $50
• Student: $25

SMCC is committed to an inclusive environment in all its activities and welcomes members, non-members, volunteers and partners regardless of their race, colour, gender identity, religion, nationality, ancestry, citizenship, physical abilities, age and sexual orientation.