The Story of the Stanley Cup Playoffs in Real Time

Join us on July 9^th as YouGov & SMCC collaborate on a webinar recapping the story of the NHL Playoffs through data in real time. Did partners who activated during the NHL playoffs see positive results? How does winning in the playoffs impact the brand health of Canadian NHL teams? These questions and more will be explored through navigating YouGov’s research tools, helping the audience understand and interpret the data.

Other Explored Will Include:

• How does fan optimism impact the brand health of NHL teams and sponsors?
• Did Canadian fans come together to support the Oilers Stanley Cup run?
• What media platforms do Canadians use to engage with the league? Has this changed over time?

Presenter: Yoeri Geerits

Date: Wednesday, July 9, 2025

Time: 12:00 PM - 1:00 PM ET

Tickets: Members - FREE | Non-Member - $15

Location: Zoom (link will be circulated closer to the event)