In 2025, purpose is more than checking a box—it’s a critical driver of sponsorship strategy. As brands navigate a fast-changing landscape where consumers, employees, and stakeholders expect meaningful action, purpose-driven sponsorships are reshaping how organizations activate partnerships and measure success.
Join us at the SMCC Toronto Breakfast Forum to explore how sponsorship is core to creating real impact across communities, brands and employees in 2025 and beyond.
What to Expect:
Keynote Address – A People & Culture leader on the role of purpose in employee engagement, recruitment and retention and how sponsorship and human resources can foster collaboration
Panel Discussion – A dynamic panel featuring industry experts on how brands can strategically embed purpose into sponsorships to drive measurable results
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Cause: Aligning with organizations or initiatives to make measurable impact
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People: Engaging employees and communities in authentic ways
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Brand: Driving long-term business growth through purpose-led partnerships
Actionable Insights – How to move beyond “purpose-washing” and develop authentic, results-driven sponsorship strategies and activations.
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Whether you're a seasoned professional seeking fresh perspectives or an aspiring marketer eager to learn from the best, this event is a must-attend in the ever-evolving world of sponsorship marketing.
Date: Wednesday, May 21, 2025
Time: 8:00 AM - 10:30 AM
- 8:00 AM - 8:30 AM - Check-In & Networking (Light Breakfast will be provided)
- 8:30 AM - 9:30 AM - Forum
- 9:30 AM - 10:00 AM - Networking
Location: Real Sports Bar - 15 York St, Toronto
Ticket Price:
- Members: Free!
- Non members: $50
- Student: $25
SMCC is committed to an inclusive environment in all its activities and welcomes members, non-members, volunteers and partners regardless of their race, colour, gender identity, religion, nationality, ancestry, citizenship, physical abilities, age and sexual orientation.