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Join the Sponsorship Marketing Council of Canada's April Breakfast Forum to explore the game-changing sponsorship opportunities in Canada’s rapidly growing soccer landscape.
With the FIFA Men’s World Cup 2026 on the horizon, soccer in Canada is at a pivotal moment. From the increased success of Canada’s national teams, to the growth of Major League Soccer (MLS), to the establishment of the Canadian Premier League (CPL), to the launch of the Northern Super League (NSL) - the country’s first professional women’s league - brands have an unprecedented opportunity to engage with passionate fans and drive meaningful partnerships.
Hear from industry leaders, top-tier brands, and key stakeholders on how they are leveraging soccer’s global appeal to elevate sponsorship strategies in Canada. Learn about emerging trends, real-world case studies, and how to maximize brand impact before, during, and after the World Cup.
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Don’t miss this chance to learn about sponsoring the world’s most popular sport and Canada’s soccer revolution.
Date: Wednesday, April 23rd, 2025
Time: 8:00 AM - 10:30 AM
- 8:00 AM - 8:30 AM - Arrival and Check-In (Light Breakfast will be provided)
- 8:30 AM - 10:00 AM - Forum
- 10:00 AM - 10:30 AM - Networking
Location: Real Sports Bar - 15 York St, Toronto
Ticket Price:
- Members: Free!
- Non members: $50
- Students: $25
Show Your Team Spirit!
Join us in celebrating the beautiful game by wearing your favorite soccer jersey to the event! Whether it’s your hometown club, a national team, or a hidden gem from your collection, we want to see it. Plus, there are prizes for the most unique jerseys, so bring your A-game and show off your soccer style!
SMCC is committed to an inclusive environment in all its activities and welcomes members, non-members, volunteers and partners regardless of their race, colour, gender identity, religion, nationality, ancestry, citizenship, physical abilities, age and sexual orientation.